Senior SEM / Performance Manager

The Bouqs Company is changing the world one bouquet at a time! Be a part of our exciting journey to create a world class sustainable brand disrupting the global $100B floral industry. We're looking for flat-out awesome people to join our rapidly growing team in Marina Del Rey, CA.

The Senior SEM/ Performance Manager will own all SEM campaigns and assist with other paid media efforts, in order to drive orders and growth and meet daily and monthly performance goals. This team member oversees a large budget, will surface opportunities and innovation for search and keyword trends to drive marketing initiatives. This team member will report into the Director, Media. 

Responsibilities

• Own all paid search accounts (Google, Shopping, Bing, etc) – structure, build and performance.

• Provide general guidance on strategy and planning for other acquisition and awareness platforms. 

• Strong emphasis on budget management and projection analysis by paid source.

• Develop robust test & learn initiatives for copy, landing pages, bidding strategies, audiences, and more.

• Utilize multiple data sources to evaluate paid media performance and drive key optimizations.

• Translate data to understand current performance and derive clear, actionable insights.

• Working closely with Creative, Brand, Product, Engineering, and Merchandising teams to enhance paid optimization efforts.

• Research and determine growth opportunities by analyzing keyword trends, gap analysis, and competitive insights. 

• Provide a feedback loop by sharing applicable learnings to broader team and partners

• Manage vendor and agency relationships

Qualifications

• Experience 6+ years PPC/SEM e-commerce experience - AdWords, Yahoo, BING, Remarketing and Display (Google AdWords Certified).

• Knowledgeable in Paid Social and other paid media channels.

• Education Bachelor’s degree or equivalent training and/or experience

• Experience managing large scale campaigns and optimizing towards different bidding strategies – tCPA, CPC, ROAS.

• Highly proficient in Excel – comfortable dissecting large data sets (site-side and platform). 

• Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights in an easily digestible format.

• Customer-obsessed and hyper-analytical, with a positive, entrepreneurial spirit.

Compensation

• Competitive Salary + Equity Package

• Health, Dental & Vision with 100% employee coverage 

• 401k Matching

• Three Weeks Paid Vacation

• Discounts on The World’s Best Flowers (obviously!) 

• Work on cutting edge new technologies 

About The Bouqs

Our mission here at The Bouqs is to revolutionize the way we commemorate life’s moments by connecting people to beautifully designed flowers and the responsible partners who create them. Grounded in transparency, responsibility, and simplicity, we create genuine moments of emotional connection for our customers, build meaningful relationships with like-minded farmers and florists while empowering them to thrive, and eliminate unnecessary waste along the way.

Founded in 2012, The Bouqs is a venture-backed online floral retailer that delivers flowers fresh from eco-friendly, sustainable farms to doorsteps nationwide.  Headquartered in Marina Del Rey, CA, The Bouqs connects farms and a curated network of artisan florists directly to consumers and disrupts the traditional supply chain by eliminating overhead costs like warehouses, importers, distributors, auctioneers and more. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike.

For more information, visit www.bouqs.com and follow the #BouqLove on Facebook, Instagram and Twitter.

The Bouqs is an Equal Opportunity Employer!