Senior Financial Analyst

TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. Our original video, animation, and editorial content are available in 21 languages across 50 platforms and 21 sites, going viral globally and generating 25 billion monthly views on social media, with over 2 billion followers.

As a media powerhouse, we provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the authors of global phenomena like 5-Minute Crafts and BrightSide and continue to expand in the creator economy, as seen in our acquisitions of Mediacube and Underscore Talent.

We're a dynamic, remote-first global team—fostering award-winning creativity, a no-red-tape approach, and great vibes!

We are looking for a highly analytical and business-oriented finance professional to join our FP&A team. In this role, you will act as a strategic partner to leadership, helping to shape decisions across our global media business spanning video, music, publishing, and digital platforms. You’ll combine financial modeling, performance tracking, and business insights to drive profitability, efficiency, and long-term growth.

2,000+

employees

70+

countries

Job responsibilities:

• Lead financial planning cycles — budgeting, forecasting, and monthly re-forecasting — across multiple business units (Video, Music, Publishing, Creative Agency, Other).

• Build and maintain dynamic financial models (P&L, Balance Sheet, Cash Flow), integrating operational KPIs such as views, RPM, content production volume, and audience engagement.

• On a monthly and quarterly basis, prepare consolidated P&L statements, align with stakeholders, analyze variances (plan vs. actual, forecast vs. actual), and present insights to top management with actionable recommendations.

• Partner with production, content, and commercial teams to optimize revenues, manage costs, and evaluate ROI across digital platforms.

• Conduct scenario planning and sensitivity analysis to support strategic initiatives, new content investments, and organizational restructuring.

• Deliver clear and consistent management reporting and dashboards to leadership and the Board. In partnership with the BI team, design optimization dashboards and analytical tools that improve decision-making and business performance.

• Ensure data integrity, financial control, and alignment with accounting principles by collaborating with Accounting and BI teams.

• Act as a finance business partner for BU leaders — combining financial analysis with operational insights.

• Support the professional growth of junior analysts, cultivating a culture of insight-driven finance, accuracy, and collaboration.

Requirements:

• 5–8 years of experience in FP&A, corporate finance, or strategy consulting; prior exposure to media, digital content, or technology is a strong advantage.

• Bachelor’s degree in Finance, Accounting, Economics, or a related field.

• Advanced proficiency in Excel and financial modeling, with expertise in BI tools (Power BI, Qlik, Tableau) and ERP/financial systems (Navision, SAP, Oracle).

• Strong analytical skills, including expertise in financial modeling and forecasting.

• Ability to turn data into actionable business insights using sharp commercial judgment.

• Proven experience working with large data sets and delivering clear, concise conclusions.

• Excellent communication skills to explain complex financial topics with ease.

• Meticulous attention to detail and a commitment to data accuracy.

• Confident problem-solver with strong critical thinking abilities.

• Fluency in English, and Russian (both written and spoken).

• Additional certifications like MBA, CIMA, or ACCA are a plus, but not required.

• Familiarity with IFRS is helpful, though not mandatory.

What we offer:

• Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses.

• Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.

• ​Creative Vibes and an International Team: 80% of our employees are creators working from 70+ countries, producing awesome content for billions of followers worldwide.

• Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering 470+ courses—learn, teach, or both, and shape your path to expertise.

• Seamless Operations: An ecosystem that fuels new ideas, promotes transparent task management, empowers flexible collaboration without time constraints or meetings—no red tape, just results!

We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.