Branded Content Manager

Tinybeans is a publicly-traded tech company that is in active growth mode, continuing to invest in fulfilling our mission- to connect parents and their families with the most trusted tools on the planet to help them thrive. We feel fortunate to be welcoming more users to our platforms than ever before and playing an even more important role in parents’ lives.

With a platform reach of over 28 million users, a deep content partnership with Apple and a 5-star App Store rating, Tinybeans is on a mission to help families create real connections with each other and with tailored resources to help them thrive.

Your Part in Our Mission:

The ideal candidate will be responsible for supporting the Senior Director, Partnership Marketing Solutions and the sales team with best-in-class ideas and flawless execution of custom marketing solutions across all Tinybeans platforms and offerings (media, content, influencers, etc.)

Tinybeans’ partner goal is to “be the bestest partner for brands that target families by being their favorite playmate because we seek to understand their needs and we offer them their most creative and effective solutions”. You will help us be that best in class partner to our clients, and in turn drive revenue.

You are a creative thinker with excellent writing, editing and organizational skills. Your eye for design is strong and you can’t wait to take an active role in the brainstorming and ideation of integrated marketing solutions. You will help facilitate program execution, including written content creation, video production and influencer activations. This position is hybrid or remote with ability to be in New York City for in-person meetings as required.

What’ You’ll Be Doing…

• Be a go-to resource for bringing ideas to life post-sale (custom content, video, influencers, etc.)

• Write engaging content inclusive of branded articles, video scripts, social media posts, dedicated emails, and ad copy

• Manage creation/execution of campaign elements including custom content, video production, influencer recruitment, sampling, experiential, etc.

• Work with colleagues in editorial, social media, design and campaign management to make programs as turnkey as possible for partners

• Participate in ideation and brainstorms for custom marketing solutions (rfps, proposals, etc.)

• Uphold our standard of excellence and brand guidelines across all creative elements

• Support sellers on client/agency kick-off calls as needed

• Remain up to date on the parenting vertical and digital content trends to inform program development and best in class creative executions

Every year, professionals at the top of their field choose to join Tinybeans. Here’s why…

• Enable you to make a difference and work in an inclusive culture

• Offer you a hybrid office + remote work schedule

• Expose you to all aspects of a start-up experiencing incredible growth.

• Welcome you to be part of a publicly-traded company with global reach.

• Offer you competitive compensation + yearly stock options

• Health, dental, vision, and 401K

• Encourage you to recharge your batteries; Generous time off policy, additional sick & personal time, and 10 paid holidays.

• Support you like family as part of our playful team

Requirements

Who we’re looking for a…

• Team player who loves collaborating with clients, sellers, editors and other teams, operating without ego - and having fun along the way

• Problem solver who is not afraid to try new things and likes to navigate challenges

• Constant learner, always searching for inspiration for new ideas and fresh approaches

• Self-starter who can roll up their sleeves across many areas of creative services

• Highly organized project manager

This is a dream job, if you’re the right person for it…

• Minimum 3-5 years of experience in branded content, journalism, digital media, advertising

• Your pen (or keyboard) is your sword no matter if you are writing an article, an email or some catchy copy for social media

• High level of comfort with advertising clients during kick off calls + content creation process, acting as the “expert in the room” for branded content execution

• Well versed in integrating client objectives + KPI’s into content creation process to deliver on program goals and create successful outcomes

• You love ideating and identifying new, creative ways to execute client campaigns

• Social media expertise with influencer recruitment, management and content creation

• You know your way around building and editing content within a CMS

• Experience creating custom web pages leveraging Ceros (or similar program)

• Bachelor’s Degree and/or equivalent business experience

• Ability to thrive in an entrepreneurial, fast-paced environment

At Tinybeans, we work hard and are committed to building a diverse team, fostering an inclusive culture, and investing in equity across our organization. Together, with our different perspectives, experiences, and backgrounds, our people are successful in jobs and are better able to address the needs of our customers.