Content Marketing Manager

Meet Upside:

We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and dedication to inclusivity guide our team of more than 200 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. 

About the job:

As Upside’s Content Marketing Manager, you will develop and implement content strategies across the company, to increase our corporate online presence and improve B2B sales efforts. We’re seeking a passionate and creative content manager who loves technology and wants to grow their career at a company whose mission is to help rebuild brick and mortar commerce. 

What you’ll do:

• Collaborate across functions to build and lead a content marketing strategy and editorial plan/calendar to meet business objectives, namely to drive brand awareness, sales enablement, lead generation, user engagement, and user retention

• Develop a merchant-facing voice that is consistent with our brand voice, style, and tone

• Track key market trends and competitive messages to influence the content creation strategy and create the necessary content to address key trends and competitive positioning with POVs, insights, proactive statements, strategic stories, etc.

• Write and produce compelling and relevant content that drives thought leadership and product understanding through blog posts, whitepapers, case studies, infographics, merchant stories, videos, and more 

• Manage a team of freelancers that support content creation 

What you need:

• 5-8 years of professional marketing experience 

• Bachelor’s degree or higher

• Experience with the B2B tech space

• Deep understanding of SEO and web traffic metrics

• Self-starter work ethic, entrepreneurial personality

• Editorial mindset that seeks to understand what audiences consume and how to create it

• Ability to manage and supervise a diverse group of contractors and simultaneously work toward many company initiatives 

• Customer-first attitude!

The Fine Print:

• Notice to recruiters and placement agencies: This is an in-house search. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here, come join us!

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