Hiring in LATAM? Here’s Current Market Trends in 2025

This blog has been originally published on the Remote First Recruiting site

The secret is out—hiring in Latin America (LATAM) is no longer just for bootstrapped startups. Over the past six months, we’ve seen a surge in demand for high-quality remote talent in the region, especially in customer success, sales, and marketing.

With more companies hiring, the market has become more competitive than ever. If you’re planning to expand your team, here’s what you need to know about current salaries, hiring trends, and how to secure the best talent.

What Are Competitive Salaries in LATAM?

If you want a proactive, communicative, and autonomous team member, here’s what it takes to stay competitive:

💰 Current salary ranges for top LATAM talent:

• Customer Success: $2,500 - $4,000/month
• Customer Support: $2,000 - $3,000/month
• Sales Development Rep (SDR): $2,000 - $3,500/month + commission
• Account Executive (AE): $2,600 - $4,500/month + commission
• Marketing Specialist: $2,400 - $4,000/month
• Copywriter: $2,000 - $4,000/month
• Bookkeeper: $1,200 - $2,400/month
• Senior Software Engineer: $6,000 - $8,000/month
• Staff Engineer: $8,000 - $12,000/month

Can You Hire for Less?

Yes, but there’s a trade-off.

You can find candidates on Upwork or Fiverr willing to work for lower rates, but turnover will likely be higher, and the quality may not be what you need for a long-term hire. If you’re looking for someone to integrate with your team, work autonomously, and stick around, it’s best to aim for salaries close to these ranges.

Why Has the Market Changed?

More companies are expanding into LATAM, including larger, well-funded startups and enterprise businesses. This has led to:

• More competition for top candidates
• Faster hiring cycles—many great candidates get offers within 2-3 weeks
• Higher salary expectations for skilled professionals

If you plan to hire in Q1 2025, moving quickly with a strong offer will be key.

What Does "Top Talent" Look Like?

The best candidates typically have:

✅ Experience working for US/EU companies (SaaS, agencies, ecommerce)
✅ Strong written & verbal English skills
✅ A history of long-term roles (not job hopping)
✅ A proactive, autonomous work style

Is Hiring in LATAM Still Ideal for Startups?

Absolutely! LATAM remains one of the best markets for high-quality, cost-effective remote talent.

We’re currently helping founders hire sales, support, and marketing roles—often in 21 days or less. Our team streamlines the entire process, from job descriptions to candidate vetting and onboarding.

Need to Hire in Q1? Let’s Talk.

The best candidates don’t stay on the market long. If you want to hire quickly (without the usual hiring headaches), book a time on my calendar or reach out directly.

🚀 Book a call today.

-Krista & The RFR Team