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Associate Product Manager II

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Associate Product Manager II will support varying marketing technology products. They will have a strong understanding of the technology products across the 2U marketing org. They will monitor existing products and initiatives and serve as a point of contact between the marketing and tech teams for initiating new product trials, reporting and resolving bugs/errors, and building the requirements for and prioritizing enhancements to existing internal Marketing products.

Key Role and Responsibilities: 

  • Implementation (30%)

    • Set up and configure necessary marketing tech infrastructure for new and existing programs

    • Perform QA and UAT on new products, features and rollouts

    • Maintain documentation and training materials for marketing technology products

    • Perform audits in support of product updates and feature releases

    • Provide support for product issues and questions

  • Strategic Initiatives / Planning and Research (20%)

    • Recommend process improvements around existing workflows

    • Work with various stakeholder groups to refine product and technical requirements to support overall marketing objectives

    • Research products and vendors, and conduct vendor assessments based on stakeholder requirements and business needs

    • Provide input into marketing technology roadmap based on stakeholder needs and priority

  • Continuous Learning / Innovative Thinking (20%)

    • Review product use cases to identify opportunities for improvement

    • Conduct analyses to gain an understanding of larger marketing team needs

    • Build custom technical solutions

    • Ongoing research and analysis of overall marketing technology landscape 

  • Product Management (20%)

    • Prioritize and communicate critical bugs and issues to team leadership for escalation to engineering team/vendors

    • Collaborate with marketing stakeholders to align on upcoming initiatives and strategies

    • Maintain and audit documentation and communicate new standards and updates on a regular basis

  • Relationship Management (10%)

    • Train and educate internal 2U stakeholders on available marketing technology products, and ensure users understand the purpose of each product, and when and how to use them effectively

    • Mentor junior-level team members

Things That Should Be In Your Background:

  • Bachelor’s degree required

  • 3 years Project Management experience

  • Comfortable learning and discussing technical concepts

  • Strong planning, communication and organizational skills

  • Experience working on cross functional teams with multiple stakeholders

  • Strong understanding of accessibility best practices

  • Subject matter expertise in at least two focus areas

  • Content Technical Requirements:

    • 4 years HTML/CSS

    • 4 years UI/UX

    • 3 years Wordpress or other Content Management Systems

Other Attributes That Will Help You In This Role:

  • Prior experience working on a 2U team

  • Knowledge of Javascript and other programming languages

  • Experience with web analytics, AdTech and testing tools

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

  • Medical, dental, and vision coverage

  • Life insurance, disability, and 401(k) employer match

  • Employee stock purchase plan

  • Free snacks and drinks in-office

  • Generous paid holidays and leave policies, including unlimited PTO

  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($80,000 -$95,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at:

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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