About This Role

As a Performance Marketing Executive at 4KMEDIA, you will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Meta and Google platforms.

This is a results-driven role.

You will be measured on ROI, cost efficiency, lead quality, and campaign scalability — not just impressions or clicks.

You will collaborate closely with Social Media Managers, Content Writers, Designers, and the Sales team to align paid campaigns with business goals.

Requirements

2–4 years of hands-on experience managing paid ad campaigns.
Proven track record of generating leads, conversions, or sales through Meta and Google Ads.
Strong understanding of full-funnel performance strategy (TOF, MOF, BOF).
Skills and measurable results matter more than formal education. Degree is not mandatory with proven performance outcomes.
Experience managing campaign budgets and optimizing for CPA/ROAS.
Strong analytical ability and reporting discipline.

Responsibilities

1. Campaign Strategy & Setup Plan and execute campaigns on Meta Ads Manager and Google Ads. Structure campaigns based on business goals (lead generation, sales, awareness). Define targeting, creatives, and funnel strategy.
2. Optimization & Scaling Monitor daily performance and optimize campaigns. Improve CTR, reduce CPA, and increase ROAS. Conduct A/B testing for creatives, audiences, and copy. Scale winning campaigns strategically.
3. Analytics & Reporting Track campaign metrics including CTR, CPC, CPA, ROAS, and Conversion rate. Submit structured weekly performance updates. Prepare detailed monthly performance reports with insights and next-step recommendations.
4. Collaboration & Funnel Alignment Work with content and design teams for ad creatives. Align landing pages with campaign objectives. Ensure tracking setup using Meta Pixel, Google Tag, and conversion tracking tools.
5. Budget & Performance Control Manage ad budgets responsibly. Monitor performance fluctuations and troubleshoot issues quickly. Ensure accurate tracking and attribution.

Skills & Qualifications

Strong expertise in Meta Ads Manager and Google Ads.
Understanding of audience segmentation and retargeting strategies.
Experience with conversion tracking setup.
Analytical mindset with strong data interpretation skills.
Ability to manage multiple campaigns simultaneously.
Remote work discipline and accountability.
(Bonus) Experience with landing page optimization (CRO basics).
(Bonus) Knowledge of Google Tag Manager.
(Bonus) Experience running YouTube Ads.
(Bonus) Understanding of lead nurturing funnels.
(Bonus) Experience working in a digital marketing agency.

Key Performance Indicators

Cost Per Lead (CPL) or Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion rate improvement
Budget utilization efficiency
Campaign scalability
Reporting accuracy and timeliness

CTC Offered: Based on skills, portfolio, and performance capability

Benefits

100% Remote Work
5-Day Work Week
Flexible & Asynchronous Communication
Health & Term Insurance Coverage (up to ₹1 Crore)
30 Paid Leave Days Annually
Learning & Upskilling Support
Company Outings & Team Celebrations

Performance Marketing Executive