Senior Go-to-Market Analyst

Hi, We’re AffiniPay! 

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well! 

We are looking for an analytically curious and data-driven Senior Go-to-Market Analyst to partner with our marketing team in optimizing lead management, building dynamic and efficient reporting, and helping drive operational strategy through actionable insights. As an essential partner to Marketing, your reporting and insights will guide and measure marketing productivity, marketing influenced pipeline, revenue growth, and support marketing’s go-to-market strategies. Our ideal candidate is someone who can connect the dots across various data sources to uncover the “why” and act as a consultant to marketing, going beyond the ask and providing actionable and digestible insights that tie outcomes to marketing strategy.

What You’ll Do:

• Help own and drive the marketing analytics roadmap

• Connect data from various marketing sources to accurately measure the effectiveness of marketing efforts (think GA4 data with Salesforce)

• Build and maintain dashboards to track key performance indicators (KPIs) across the entire marketing and sales funnel

• Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources and present findings to stakeholders through clear and compelling presentations and reports

• Help optimize the current attribution model by driving alignment between marketing and sales

• Work with the systems team to build processes to track Marketing ROI of different channel campaigns

• Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)

• Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence

About You:

• 4+ years of experience in GTM Analytics, financial analysis, or related field

• 3+ years of experience supporting marketing stakeholders

• Strong Experience with GA4, Marketo, Salesforce, ahrefs

• Proven experience in connecting various data sources to tell a holistic story across the entire marketing funnel

• Preferred experiencing working with in a high velocity, highly transactional SaaS company

• Experience building and maintaining dashboards, preferably in Tableau and SFDC (Looker experience a plus). Please feel free to submit any dashboard examples you may have

• Experience SQL skills and proven ability to read, write, debug, and optimize SQL queries

• Proven experience in translating complex data into actionable insights that uncover the “Why” behind KPIs changes

• Experience providing month-end, quarter-end and yearly retros that help tie data outcomes to marketinging and business strategy

• Experience transforming data requests into crisp analysis accompanied by insightful recommendations

• Preferred to sit in Austin, TX but open to remote candidates

What’s in it for you

• This role is part of the Business Operations Analytics team, a small but mighty team of intellectually curious members who like to get sh*t done but also know how to have fun doing so

• You will have the opportunity to expand your knowledge and experience beyond marketing and flex into sales, product or post-sales analytics (if desired)

• Partner with key stakeholders who are data-driven, data-hungry, and down to earth to work with

Our Story

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential. 

Diversity, Equity & Inclusion at AffiniPay

At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Benefits that Benefit You! 

As a people first culture, we believe it is important that our teammates are happy, healthy, and productive.  In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

• All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!

• Have some fur babies? - We offer them insurance too!

• RELAX and enjoy your time away with our flexible paid time off policy! 

• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match

• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees

• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships

• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers

• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses

• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country

• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff

• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups