Associate Growth Marketing Analyst

About us:

Airtm is a financial-infrastructure company building the future of the online-work economy. We are on a mission to empower the world's growing number of Digital Entrepreneurs in the Global South, giving them the financial freedom to thrive.

The problem is clear: in emerging markets, accessing the dollar economy is difficult. Cross-border payments are slow, expensive, and often lose value to inflation. This limits the potential of millions of talented individuals.

Airtm’s solution is a swift and comprehensive financial platform that facilitates low-value cross-border payments and local cash-outs. As pioneers in stablecoin-payment infrastructure, Airtm has built the most advanced cross-border payment system available on the market.

As a company married to the world of online work, Airtm will go beyond payments to build the necessary infrastructure the online-work economy needs to thrive. We are fostering an entirely new economy, giving individuals, communities, and countries the tools to take control of their financial destinies.

The role:

Airtm is looking for a highly analytical and data-driven Associate Growth Marketing Analyst to join our dynamic and expanding Growth Team. Reporting directly to the Senior Growth Lead, you'll play a pivotal role in driving our growth initiatives by leveraging data to understand user behavior, optimize our product, and execute impactful marketing campaigns. This is an exciting opportunity for a curious and proactive individual to own procedures from envisioning to execution, making a tangible impact on our core unitary metrics like LTV, CAC, and ROI.

Main responsibilities:

- Data-Driven Insights: Proactively self-service and extract data, performing in-depth analysis to identify growth opportunities, understand user pain points, and evaluate the performance of our growth initiatives.

- Strategic Growth Development: Work closely with the Senior Growth Lead to strategically envision and develop new procedures and initiatives that truly create value for our users and drive key business metrics.

- Product & UI/UX Collaboration: Partner with the Product team to develop winning features and UI/UX enhancements, providing data-backed insights on user interaction and potential economic impact.

- Impact Measurement & Validation: Statistically prove the effectiveness of new features, campaigns, and strategic changes by designing experiments, analyzing results, and reporting on their impact.

- Campaign Management & Optimization: Own the end-to-end execution and optimization of CRM campaigns (using tools like Clevertap), ensuring timely delivery, segment targeting, and performance monitoring.

- Loyalty & Referral Program Development: Take the lead on a critical first project: evolving and enhancing our current loyalty program, combining it with a robust referral program. This includes envisioning touchpoints within the product and marketing branding, and customizing programs by use case.

- Metric Ownership: Help oversee and influence key unitary metrics such as Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Return on Investment (ROI).

What we are looking for:

- Experience: 2-4 years of professional experience in a data-driven analytical role, preferably within Growth, Marketing, or Product teams.

- Educational Background: Bachelor's degree in Engineering, Marketing, Finance, Business, or a related quantitative field.

- Analytical Prowess: Proven ability to get data, analyze it thoroughly, and translate complex datasets into actionable insights.

- SQL Proficiency: Strong experience with SQL for data extraction, manipulation, and analysis is essential.

- Data Visualization & BI: Hands-on experience with Power BI and other data visualization tools to create impactful dashboards and communicate findings effectively.

- Strategic Thinker: Ability to think strategically, identify patterns, and propose innovative solutions to complex growth challenges.

- Marketing & Growth Acumen: Solid understanding of overall marketing principles, growth methodologies, and user lifecycle dynamics.

- CRM Experience: Familiarity with CRM platforms (experience with Clevertap is a plus).

- Financial Literacy: Good understanding of financial concepts relevant to business growth, including unitary economics, pricing, and promotions. Experience building and analyzing product lifecycle pricing promotions is a strong plus.

- Fintech Interest: Experience working in the Fintech industry is a significant advantage.

- Communication: Excellent written and verbal communication skills in English, with the ability to articulate complex data insights to diverse audiences.

- Proactive & Self-Starter: Eager to take ownership, work autonomously, and drive projects from inception to completion.

Applications from candidates outside Latam, Bangaldesh & Pakistan will not be considered.