Senior Product Manager, Growth (Remote)
About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
Bay Area employees are highly encouraged to come into the office one day a week.
Senior Product Manager, Growth
About the Role
As the Senior Product Manager of the Growth team, you will play a pivotal role in shaping strategy and driving roadmap execution across user growth, activation/engagement and monetization. This is a rare opportunity to lead a high-impact team operating both cross-functionally and in close collaboration with executive leadership. The Growth team has been instrumental in the 3x ARR growth the company has achieved over the last few years, and you will be the leader as the team broadens its product-driven lens to encompass habitual use and virality.
What You’ll Be Doing:
Helping us create a best-in-class product that is ubiquitous with getting outside
Spearheading growth strategy holistically, evaluating investment tradeoffs between a myriad of levers across the funnel (virality, activation, conversion, retention, etc.)
Improving and adding features that create both user value and measurably drive business impact
Being the “growth expert” across the company, from working with analytics on experimentation philosophy to consulting with teams outside of product on new initiatives
Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
Developing product roadmaps, and building alignment cross-functionally and with the executive team
Ensuring on-time, high-quality delivery of our product roadmap
Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products
Requirements:
7+ years of product management experience
4+ years building high-quality consumer-facing products people love
Experience managing a product growth team, ideally in B2C
Strong understanding of freemium growth funnel KPIs, from search intent to LTV
Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
Unparalleled attention to detail and hands-on approach
Cross-functional team player with a track record of building positive relationships, and influencing without authority
A strong sense for product prioritization and sequencing driven by instincts and informed by data
Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development.
Business acumen: ability to understand key drivers of our business and how our products can best deliver business value.
Design sensibility: we’re in the business of creating simple, beautiful and useful products
Humility, empathy and open-mindedness
Passion for the outdoors
Our Commitment to You:
A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
Physical & mental well-being including health, dental and vision benefits
Trail Days: First Friday of each month to hit the trails!
Unlimited PTO
Flexible parental leave
Annual continuing education stipend
Discounts on subscriptions and merchandise for you and your friends & family
An authentic investment in you as a human being and your career as a professional
$150,000 - $190,000 a year
A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
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