Head of Operations / Project Lead for Fast Growing DTC Brand

We are a fast scaling DTC bra brand on the path to consistent €1M+ months. Built on Shopify, primarily Meta driven, with a strong remote team across creative, media buying, email, CS, and video. I'm the founder, based in Bali, working with team members across Europe, Asia, and the US.

I'm looking for a Head of Operations to sit next to me and drive every major initiative across the business. This is not a process management role, it's a project execution role. The team continues to report to me directly, you own the projects and make sure they ship.

What you'll own:

• All major projects and initiatives across the company, end to end

• New product and collection launches, from sourcing through go live

• TikTok Shop launch (immediate priority) and other new channels

• Conversion Rate Optimization on Shopify, including site testing, funnel improvements, and checkout flow

• UGC operations alongside me, including creator outreach, briefs, and content pipeline

• Manufacturer and supplier relationships (we have established China partners)

• Cross functional coordination across email, media buying, CS, and video for project deliverables

• Performance accountability on every initiative

What you won't own:

• Day to day team management (team reports to me)

• Paid media buying (handled by Meta and Google specialists)

• Creative direction

• Daily CS and order ops

• Email marketing execution

You're a fit if you:

• Have 3+ years operating inside a real DTC brand, not just agency or consultant work

• Have launched a TikTok Shop, or a new sales channel, end to end

• Have worked with overseas manufacturers, ideally in China

• Have run CRO programs on Shopify with documented wins

• Can build without a playbook and drive projects across people without owning them

• Communicate fast, clearly, and in writing

• Have strong overlap with European working hours

You're not a fit if you:

• Need a defined process to follow

• Have never owned a P&L impacting initiative

• Want a 9 to 5 with a clean scope

The setup:

• Fully remote

• 40 hours per week standard, occasional 50 during active launches

• Direct line to me (founder/CEO)

• Base plus performance bonuses tied to channel and revenue milestones

• Clear path to COO if the trajectory holds

I read every application personally. Anything that looks AI generated or generic goes straight in the bin.