Content Manager

Cervest is building the world's first open access AI-powered Climate Intelligence platform.

We’re a Certified B Corporation with a vision to build a climate intelligent world — one where everyone is able to use Climate Intelligence to adapt with climate change. By making Climate Intelligence open, democratised and transparent we will power a global Climate Intelligent Network™ that drives a chain reaction of climate intelligent decisions to protect the world’s critical assets, including our greatest asset — the planet.

Using our flagship EarthScanTM product, anyone can discover how current and future climate events such as flooding, droughts, and extreme temperatures will impact their assets. EarthScan helps our customers confidently de-risk decisions, meet financial disclosure needs and improve the resilience of the assets they own, manage or rely on.

As a company, we are a pro-diversity, highly inclusive organization, committed to bringing together people of all backgrounds and enabling them to succeed. We know that a richly diverse team will help us achieve our mission sooner.

Cervest is building the world's first open access AI-powered Climate Intelligence platform.

We’re a Certified B Corporation with a vision to build a climate intelligent world — one where everyone is able to use Climate Intelligence to adapt with climate change. By making Climate Intelligence open, democratized and transparent we will power a global Climate Intelligent Network™ that drives a chain reaction of climate intelligent decisions to protect the world’s critical assets, including our greatest asset — the planet.

Using our flagship EarthScanTM product, anyone can discover how current and future climate events such as flooding, droughts, and extreme temperatures will impact their assets. EarthScan helps our customers confidently de-risk decisions, meet financial disclosure needs and improve the resilience of the assets they own, manage or rely on.

As a company, we are a pro-diversity, highly inclusive organization, committed to bringing together people of all backgrounds and enabling them to succeed. We know that a richly diverse team will help us achieve our mission sooner.

Description

Cervest’s marketing team has high aspirations for awareness, lead generation, and category leadership. We are looking for an experienced Content Manager to create blogs, ebooks, whitepapers, videos, and podcasts to help us achieve our ambitious goals. As Content Manager, you will be responsible for managing the ideation, creation, and distribution of Cervest’s lead generation and thought leadership content. Harnessing insights from our climate scientists, technical experts, and external thought leaders  from organizations like the Alan Turing Institute and from Cervest’s Climate Intelligence Council , you will be tasked with telling important stories about the impact of climate change on the world’s assets (i.e. buildings, power plants, factories, transport networks. forests). You will be responsible for setting the content strategy, building and fine-tuning content funnels, and measuring performance. You also will have the chance to establish your own content team, working with the CMO and other team members  to identify the skills and traits you need to build a high-performing team. Finally, we will give you the autonomy you need to be creative, and the support to navigate our fast-moving business. 

Main responsibilities

• Setting the annual content strategy - covering content pillars, social, newsletters, SEO, executive thought leadership and audio/visual - designed to drive awareness, MQLs/SQLs and category ownership

• Creating and editing content including blogs, ebooks, guides, podcasts, and videos and optimizing for distribution channels like social and our newsletter

• Educating company stakeholders on the content strategy and motivating colleagues to contribute articles and other content pieces

• Maintaining a consistent rhythm of content publishing to support our channels 

• Develop a deep understanding of customers, products and the buyer’s journey and translate that knowledge into compelling content that generates leads and drives brand awareness and thought leadership

• Make data-driven budget recommendations on current and future content needs, including technologies and tools, and partner with the CMO on budget ownership

• Managing internal and external contributors to produce high-performing content with a consistent voice 

• Work closely with leadership to align demand generation efforts with positioning, messaging, and other sales and marketing programmes

• Monitoring and reporting content performance to the marketing team

• Identify needed vendors and manage relationships

Requirements

• 5+ years experience in B2B content marketing 

• Deep knowledge of developing and executing a content strategy 

• Track record of building content to accomplish company goals and generating inbound leads

• Willingness to experiment, optimize, and adapt to the team’s changing needs and priorities

• Experience using Google Analytics, SEMRush, HubSpot, or comparable marketing analytics and distribution tools 

• Excellent writing skills spanning different media including blogs, guides website language

• Appetite to develop new skills as the role requires

• Comfort working remotely and in a fast-paced scaleup environment

• Strong project and people management skills

• Entrepreneurial and results-oriented 

Nice to have:

• Webinar and video production experience 

• Experience developing podcast content 

Benefits

As a rapidly scaling company on a mission, we are committed to ensuring that we support our team in developing in line with their aspirations and talents as well as continuing to develop our culture in line with our values.

We are a remote-first company and are hiring across Europe, the USA and beyond. We are looking for a candidate who is comfortable working in a remote setting and with a diverse team distributed across multiple time zones. This job requires minimum travel for occasional regional or global team retreats only, using more sustainable transport methods (we’ll help with that) so generally within one time zone of the UK.

• 25 days’ holiday a year (plus 8 UK public holidays or local equivalent)

• The company closes between December 24th and January 1st, which typically gives an extra 3 days off each year (on top of your 25 days entitlement)

• Remote first company culture with flexible working hours

• Maternity, paternity, adoption or shared parental leave policies

• Every employee is given a plant of their choice

• £1000 a year learning budget towards personal and professional development

• 10% of your time can be used for projects that help us meet Cervest’s mission outside your day-to-day responsibilities

• £500 stipend to spend on your work from home setup (we’ll cover your laptop and peripherals such as a screen and keyboard - you will be able to choose between a Mac or PC)

• Paid sick leave for physical and mental health with access to Spill

• Virtual team and company activities such as pastry-making classes, mindfulness classes, coffee masterclasses and murder mysteries

• £1500 loan towards a bike through the Cycle to Work Scheme (available for UK employees)

Please contact us if you have a disability and need any adjustments to be made to the application or interview process