Senior Lifecycle Marketing Manager

About Us

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!

We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.

About You

Chess.com is seeking a data-driven and strategic Senior Lifecycle Marketing Manager to lead initiatives that engage, retain, and grow our 200M+ global user base across the player lifecycle. You’ll own the strategy and execution of campaigns across email, push, and in-app messaging, using tools like Iterable to build highly personalized, automated journeys at scale. You’ll work closely with product, data, design, and engineering to drive meaningful business impact. You’ll blend data with creativity, bringing our brand voice to life moments that convert and genuinely delight our members. This role is ideal for someone who thrives on translating behavioral insights into high-impact lifecycle programs.

What You'll Do

Own full-funnel lifecycle marketing strategies from onboarding to reactivation
Use Iterable to build, and optimize automated messaging journeys across key channels (email, push, in-app)
Champion an experimentation-first mindset, continuously running A/B and multivariate tests to improve campaign performance
Partner with analytics to develop cohort segmentation, define success metrics, and interpret campaign results (using tools like Superset, Looker or Amplitude)
Collaborate with Product teams to support launches, product-led initiatives, and monetization campaigns
Drive strategic roadmap planning, prioritization, and cross-functional alignment
Mentor junior marketers and contribute to evolving lifecycle marketing best practices

Preferred Skills

5 to 6+ years of experience in lifecycle marketing, ideally in mobile or consumer products
Proven track record of using experimentation and testing frameworks to drive channel performance
Strong experimentation and analytical thinking; comfortable using Superset, Looker, or SQL for insights
Hands-on experience with Iterable or similar cross-channel engagement platforms
Excellent communication, collaboration, and project management skills
Strong collaboration and communication skills working in a fully distributed team
Sense of ownership and responsibility

About the Opportunity

This is a full-time opportunity
We are 100% remote (work from anywhere!)

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