About Cleo

At Cleo, we're not just building another fintech app. We're on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, this might be your perfect fit.

About the Role

We’re seeking a Lead Brand Designer to elevate our brand across every touchpoint. In this role, you’ll refine and expand our brand guidelines while ensuring their seamless implementation across 360° experiences.

You have a deep understanding of design systems and cohesive branding, but what sets you apart is your passion for creative storytelling. Collaboration is at the heart of this role—you’ll work closely with Art Directors and other creative partners, contributing your expertise and helping shape a brand that resonates consistently and meaningfully.

Key Responsibilities

Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints
Define and evolve the brand identity, ensuring it reflects Cleo’s vision and values
Lead graphic design initiatives across digital and physical channels
Oversee type design, ensuring typography supports the brand’s voice and storytelling
Collaborate with motion designers on motion graphics and animation
Conceptualise and execute campaign design that engages and inspires audiences
Build immersive brand worlds that elevate the overall experience
Shape the UX vision to align with brand principles across products
Support product launches with cohesive design systems and assets
Drive web design projects, ensuring visually compelling and functional experiences
Lead digital editorial design, including content layouts and visual storytelling

What We're Looking For

Studio experience from renowned agencies (e.g., Collins, Uncommon, JKR, Pentagram) or hands-on experience at small, high-impact studios
Proven track record of building and maintaining trend-leading brands
Growth mindset with curiosity to learn, iterate, and improve continuously
Comfort with a DIY, roll-up-your-sleeves culture while maintaining high design standards
User-obsessed approach, ensuring design decisions are informed by audience needs
Ability to lead by example, elevating the design output of the entire team
Fluent in the language of product design, bridging brand and product experiences seamlessly

What Do You Get for All Your Hard Work?

Competitive compensation package (base + equity) with bi-annual reviews, aligned to quarterly OKR cycles
Work at one of the fastest-growing tech startups, backed by top VC firms Balderton & EQT Ventures
Clear progression plan with opportunities to grow, lead, and own impact
Flexibility to maintain balance and do your best work
Work where you work best: US team is fully remote, with virtual socials and an annual company offsite in Europe (all expenses paid)

Other Benefits

Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for promoted team members
6% employer-matched pension in the UK / 401k matching in the US
Medical Insurance, Dental, and Vision care
Generous parental leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person
OpenAI subscription covered
Online mental health support via Spill
And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

Download Our TestFlight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app: TestFlight Link

Compensation Range

United States: $130,000 - $160,000 gross annually*
Other locations: Compensation will be discussed during the interview process
*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

Application Disclaimer

By submitting this application, you confirm that all information provided is true to the best of your knowledge. Any false or incorrect information may result in rejection, withdrawal of an offer, or termination of employment. You also agree that your personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice.

Lead Brand Designer