Product Marketing Lead

Who We Are:

We deploy powerful AI agents in complex, regulated industries, specializing in building the systems that enable autonomous agents to operate entire functions securely and reliably. Our belief is that people should be free of administrative and operational drudgery so they can create value through creativity, reasoning, and judgement.

We’re starting in higher education, a sector with ~$700B in expenses defined by heavy workflows across departments, such as admissions, financial aid, facilities, advising, student services, advancement, and more. Our agents are already embedded across these departments, interacting with millions of students and staff. They process applications, package aid, resolve verification issues, run large-scale communication workflows, handle student support tickets, and more.

We believe that universities are among the most consequential institutions in the world, sitting at the foundation of social and economic progress. Improving how they operate improves who gets educated, who gets supported, and who gets a chance. When higher education runs better, everything built on top of it does too.

About The Role:

As a Product Marketing Lead at CollegeVine, you will own the end-to-end product marketing motion for our AI platform. You are accountable for creating legibility between Product, GTM, and the market — ensuring we build the right things, tell a clear and credible story, and drive measurable adoption and revenue impact.

This role sits at the center of Product, Engineering, Forward Deployed Engineering (FDE), Sales, and Customer Success. You represent the voice of the customer and the business in every product narrative decision, and you operate as the DRI for launches, positioning, and product-led growth outcomes.

This role is ideal for someone who thrives in ambiguity, enjoys 0 → 1 marketing problems, and wants to deeply shape how a fast-evolving AI platform is understood, adopted, and scaled in a complex, regulated industry.

Responsibilities:

Own product positioning and narrative end to end

• Develop and maintain clear positioning, messaging, and value propositions grounded in real customer pain and outcomes.

• Be the source of truth for what we sell, who it’s for, and why it matters, ensuring consistency across Sales, CS, BD, Marketing, and Product conversations.

• Translate complex AI capabilities into simple, credible, and differentiated stories for higher education leaders.

Lead product launches and go-to-market execution

• Own the successful launch of all major product releases, ensuring 100% of launches land in visible external and internal channels (LinkedIn, newsletters, email, sales enablement, conferences, webinars, and partner communications).

• Coordinate launch planning across Product, Eng, FDE, GTM, and Marketing to ensure launches are timely, compelling, and adopted.

• Create launch assets, enablement, and narratives that drive both excitement and real usage

Be the connective tissue between Product, GTM, and the market

• Stay deeply embedded with Product and Engineering to shape roadmaps, surface customer insights, and help prioritize work that drives real value (“ship delight”).

• Partner closely with Sales and Customer Success to ensure new capabilities are understood, usable, and sellable.

• Build a reliable feedback loop from Product / Eng / FDE → GTM → Market to continuously refine messaging and strategy.

What We’re Looking For:

• High-agency, hungry, first principles thinker

• At least 2 years of experience in product marketing at a fast-paced startup (preferably Series C or before)

• Grade-A Professional who is highly organized, prepared, and delivers high-quality work on time

CollegeVine partners with 200+ universities, deploying agentic AI to power campus operations. We have raised venture funding from dedicated investors such as Menlo Ventures (Anthropic, Carta), Silversmith Capital Partners (Webflow, Formstack), Morningside Technology Ventures (Xiaomi, TikTok), and more. In 2020, after years of being a remote-friendly company, CollegeVine became a fully remote company (with a NYC office) with a diverse cast of team members based predominantly in the United States, but also around the world