Creative Lead - Marketing

About The Position

CrazyLabs

CrazyLabs is a global leader in mobile gaming with 7B+ downloads. We’re looking for a Creative Lead to guide the creative vision for our top hybrid-casual and casual games and lead a talented team of motion and design experts.

What You’ll Do

• Lead the creative strategy for new and existing games

• Manage and mentor a squad of motion designers, graphic designers, and creative developers

• Drive high-performing marketing creatives (videos, playables, IECs, GIFs, static)

• Oversee App Store visuals (icons, screenshots, titles, videos)

• Build and optimize creative testing methodologies

• Partner with UA teams to make fast, data-driven creative decisions

• Identify and set new creative trends in the gaming space

Requirements

What We’re Looking For

• 5+ years in mobile gaming creative roles

• Hybrid-casual experience and Simulation games- a huge advantage

• Proven success building creative strategies and growth-driving campaigns

• Excellent storytelling skills across video, design, UX, and copy

• Analytical mindset with strong communication and leadership skills

• Experience in leading a team

• Fluent in English

• Live and breathe social trends 

• Motion design background- nice to have

What We Offer

• A chance to impact millions of players worldwide

• A creative, supportive team

• The chance to shape our next hit game

• A culture that encourages learning and experimentation

• Fun and flexible work environment