Lifecycle Marketing Specialist

Eight Sleep is on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested by building advanced hardware, software, and AI technology. Our products transform every night of sleep into a personalized, data-driven recovery experience, trusted by high performers, athletes, and health-conscious consumers in over 30 countries.

Recognized by Fast Company as one of the Most Innovative Companies (2019, 2022, 2023) and twice named to TIME’s Best Inventions of the Year, Eight Sleep operates like a high-performance team: fast, focused, and motivated by impact.

Role: Lifecycle Marketing Specialist

Email and SMS are core revenue and retention channels at Eight Sleep. We’re seeking a Lifecycle Marketing Specialist to help execute and scale these programs, balancing hands-on implementation with thoughtful project ownership. You’ll build, launch, and QA campaigns while partnering with Lifecycle leadership to support planning, prioritization, and optimization.

This role is ideal for someone who thrives in execution but is ready to take on more ownership within a fast-growing lifecycle program.

How You’ll Contribute

Email & SMS Execution

• Build and launch campaigns and automated flows in Klaviyo

• Implement segmentation, personalization, dynamic content, and A/B tests

• QA emails across devices, browsers, and inboxes using Litmus or Email on Acid

• Support SMS execution and compliance across regions

• Maintain deliverability best practices, list hygiene, and suppression logic

• Ensure compliance with CAN-SPAM, GDPR, and other regional requirements

Project Management & Strategic Support

• Own execution timelines from brief to launch, flagging risks and dependencies

• Translate strategy into clear implementation plans with Lifecycle leadership

• Help prioritize requests based on impact and timelines

• Coordinate with creative, data, and engineering partners to keep projects on track

• Support testing strategy and operationalize learnings across campaigns

• Document workflows, QA standards, and best practices to improve efficiency

What You Need to Succeed

Must Have:

• 2–4+ years of hands-on experience building email and SMS programs in Klaviyo

• Strong understanding of lifecycle marketing fundamentals (segmentation, personalization, testing)

• Ability to manage multiple campaigns and flows simultaneously

• Experience supporting A/B tests and applying learnings

• Organized, proactive, and collaborative in fast-moving environments

Technical Experience:

• Klaviyo campaign and flow builds (required)

• Email QA tools (Litmus, Email on Acid)

• Working knowledge of HTML and CSS for email

• SMS execution and compliance best practices

• Experience pulling performance data (Looker a plus)

Nice to Have:

• Experience in DTC, subscription, or consumer hardware brands

• Exposure to customer data platforms or advanced lifecycle tech stacks

• Experience supporting international lifecycle programs

Why Join Eight Sleep?

• Innovation in a culture of excellence – Be part of a team pushing boundaries in sleep fitness technology.

• Immediate responsibility & accelerated growth – Own projects from day one and see direct impact.

• Collaboration with exceptional talent – Work alongside world-class innovators.

• Equitable compensation & equity participation – Every full-time team member receives equity, with periodic refreshes based on performance.

• Your own Pod & great benefits – Every employee receives a Pod, plus comprehensive benefits.

Eight Sleep celebrates diversity and is committed to equal opportunity employment. We ensure everyone feels empowered to flourish and grow, regardless of background or identity.

This is a high-impact opportunity to shape lifecycle marketing at a company redefining sleep. If you’re ready to execute with precision and grow into strategic ownership, Eight Sleep wants to hear from you.