About GenAI Works

GenAI Works is the world’s largest AI community. We help people and businesses discover, learn, and grow in an AI-enabled world.

Our platform connects millions of AI-curious minds through LinkedIn, newsletters, education products, and community-driven content. Email and inbound marketing are among our most important growth channels, and we are now investing in building a strong, revenue-focused inbound engine.

We are looking for a Sales/Email Marketing Manager to take full ownership of our email ecosystem and outbound/inbound marketing operations, from strategy and execution to automation, HubSpot, and revenue impact.

Role Overview

This is a high-ownership, hands-on role at the intersection of email marketing, inbound content, and revenue operations.

You will own email strategy and lifecycle execution while building scalable inbound/outbound and marketing automation systems. You will work closely with Sales, RevOps, Content, and Design to ensure inbound leads are qualified, activated, and converted into revenue.

This role is ideal for someone who is structured, proactive, revenue-minded, and confident using AI tools in daily workflows.

Key Responsibilities

Email Marketing & Lifecycle

Own and execute the full email marketing strategy: newsletters, lifecycle campaigns, nurture flows, re-engagement, product and community updates
Segment audiences and optimize for opens, replies, meetings, and lead-to-sales conversion
Establish a consistent, structured email cadence across all key segments
Use AI tools to improve personalization, automation, and campaign efficiency

Inbound & Revenue Marketing

Build and scale SEO-driven inbound content focused on high-intent, revenue keywords
Create and optimize blog posts, landing pages, lead magnets, and solution / comparison pages
Activate and monetize the contact database through lifecycle-based automation
Align with Sales on lead qualification, handoff, and sales-readiness signals
The main goal is to bring leads to sales team

HubSpot & Marketing Operations

Own HubSpot CRM and Marketing Hub setup, including:
Lifecycle stages, properties, lead scoring
Workflows, lists, and marketing automation
Data hygiene and CRM structure
Support and plan CRM migrations when needed
Track and report on outbound/inbound leads, pipeline, and revenue contribution

Cross-functional Collaboration

Create clear briefs for content and design teams to ensure quality and consistency at scale
Manage campaign calendars and execution timelines
Continuously improve processes and marketing operations

Requirements

4+ years of experience in B2B inbound/outbound, email, or revenue marketing
Strong hands-on experience with email marketing and automation
Proven ability to generate leads through SEO-driven content
Solid experience with HubSpot Marketing Hub
Revenue-focused mindset with a strong understanding of funnels and conversions
Confidence using AI tools for content, optimization, and automation

Personal Qualities

Self-starter comfortable working autonomously
Highly organized with strong attention to detail
Proactive problem-solver who takes ownership
Clear communicator, comfortable working cross-functionally
Curious, adaptable, and excited to work in a fast-moving AI environment

What Success Looks Like in the First 90 Days

A structured and consistent email cadence across all key segments
Live lifecycle and nurture campaigns supporting inbound revenue
Clean, scalable HubSpot setup with clear lead management processes
Improved collaboration with content and sales teams
Clear visibility into how inbound and email contribute to pipeline and revenue

Why Join GenAI Works?

Work with the world’s largest AI community
Direct impact on company growth and revenue
Collaborate with leading AI brands, experts, and thought leaders
Competitive compensation, equity options, and a dynamic environment
Opportunity to build next-generation marketing systems powered by AI

Sales/Email Marketing Specialist