Senior Influencer Manager

About Inflow

Inflow is a rapidly growing digital health start-up on a mission to help people with ADHD to reach their full potential. Inflow’s science-based program encompasses psychoeducation, habit development and personalized coaching to provide comprehensive support to our members. With a growing community of members already experiencing transformational outcomes, we have the potential to become a category-defining business, making a significant impact on the lives of those with ADHD. This is an incredible opportunity to join a promising startup on an exciting trajectory, with top-tier investors, such as Y Combinator and Octopus Ventures, and an exceptional founding team.

About the role

This is a unique opportunity to join the growth team during an exciting channel expansion. You will lead our efforts in sourcing, recruiting, and managing brand-aligned social media content creators and influencers. Your role is crucial in leveraging this talent to co-create impactful content that transforms lives of people with ADHD, helping them reach their full potential. As an ideal candidate, you have a background in influencer marketing and content creation, with experience managing multi-channel partnerships effectively. We are seeking a combination of strong leadership, creative vision, and exceptional relationship management skills. Your work will be pivotal in helping Inflow scale up to the next stage of our journey, driving growth and brand initiatives through authentic, impactful influencer collaborations.

Responsibilities

• Source, recruit, onboard, scale, and retain brand-aligned social media content creators, influencers, and key opinion leaders

• Lead and deepen partnerships, ensuring an exceptional end-to-end experience with our brand

• Execute operational tasks including negotiating terms, closing agreements, delivering assets, onboarding, and managing influencer payments

• Establish efficient systems for operations, relationship management, and project management using tools to support a robust partner community across numerous marketing projects

• Define and launch Inflow’s brand ambassador program

• Collaborate with the Marketing Creative, Content, and User Acquisition teams to source and efficiently utilize paid creator content

• Assist with content project execution including asset approval, caption copy, and creation of briefs that ensure compliance with brand guidelines

• Manage the influencer budget, ensuring effective allocation of resources to maximize ROI

Job requirements - Must haves

• 5+ years in marketing roles, including experience with influencers, PR, social media, paid social, partnerships, CRM, or business development

• Proven track record of successful influencer campaigns and content creation projects for YouTube and TikTok

• Strong communication skills with excellent negotiation and people management abilities.

• Exceptional organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment

• Up-to-date knowledge of social media content trends, especially on Instagram, YouTube, and TikTok

Job requirements - Nice to have

• 2+ years of professional experience in influencer marketing

• Creativity and deep understanding of the process of marketing and social content creation

What we can offer

• Competitive salary

• Fast-paced learning through direct hands-on experience

• Flexible remote working environment

• Rest up with 25 days’ vacation per year

• The opportunity to positively impact the lives of those with ADHD

• Health, Vision and Dental Insurance (if you're US based)

• 2 company retreats per year

• 10 mental health days per year