Marketing Copywriter (U.S. Only)

Real estate agents and brokers around the world turn to Inman first for accurate, innovative and timely information about the industry. Known for its award-winning journalism and forward-thinking events, Inman is the industry’s leading source of real estate information.

The Marketing Copywriter will ​​bring Inman’s voice to life across key channels by producing high quality copy that drives event, subscription and advertiser revenue. The ideal candidate is a results-driven, skilled writer with an eye for detail who can accurately project the brand’s tone and voice.

KEY RESPONSIBILITIES

• Produce high quality copy for a variety of formats to drive event, subscription, and advertiser revenue

• Understand and accurately project the brand tone and voice

• Create copy that resonates with a variety of audience segments

• Help convert prospects to paying customers though effective subject lines, CTAs, and targeted copy

• Drive the content for landing pages, event websites, and social media campaigns

• Collaborate with the design, editorial, and programming teams to inform compelling copy for event promotions

• Analyze content performance metrics to inform our content strategy

• Create and update sales collateral

• Stay up-to-date on industry news and trends

KEY SKILLS & KNOWLEDGE

• At least 5 years experience in a B2C or B2B marketing role

• Specific experience in media, subscriptions, product marketing, and/or event marketing a plus

• Outstanding writing skills and strong attention to detail

• Entrepreneurial self-starter with the ability to fully own and drive projects forward in a cross-functional, fast-moving environment

• Ability to think strategically and execute methodically

• Ability to write for SEO

• Understanding of nuances across various social platforms, including but not limited to Facebook, Instagram, LinkedIn, Twitter, etc.

• Enthusiasm for fast-paced, deadline-driven environment

Inman is an equal opportunity employer committed to building an inclusive workplace environment. Our company is 100% distributed so we are seeking candidates from anywhere in the US.