Paid Ads Specialist

About Liberty Music PR

Liberty Music PR is an independent music publicity agency working with a select roster of artists. Our expertise spans digital press, brand partnerships, Spotify advertising, playlist placement, influencer collaborations, YouTube optimisation, radio outreach, and social media management

Our mission?

To help artists shine through smart strategy, creative storytelling, and strategic placements that amplify their sound and presence.

Role Overview

We’re seeking a Paid Ads Specialist to elevate our paid social advertising, with a primary focus on Meta (Facebook & Instagram). This role will be pivotal in driving performance-driven campaigns that boost artist visibility, engagement, and growth.

What You'll Do

• Develop, manage, and optimise Meta Ads campaigns, crafting high-performing strategies for awareness, engagement, and conversions.

• Conduct audience research and fine-tune targeting to reach music fans, industry professionals, and potential collaborators.

• Design and test creative assets copy, images, carousels, and videos that resonate with diverse audiences.

• Analyse performance data, present insights, and pivot strategies based on campaign results.

• Coordinate with our PR, social media, and creative teams to align paid ads with broader marketing initiatives.

• Bonus: If experienced with TikTok Ads and TikTok influencer campaigns, you’ll bring added value to cross-platform initiatives.

Requirements

• Experienced in managing Meta Ads campaigns, preferably within music, entertainment, or creative sectors.

• Skilled at interpreting data KPIs like CTR, CPC, CPM, ROAS and ready to optimise campaigns for performance.

• A creative thinker comfortable with digital trends and storytelling in the social media realm.

• Collaborative, communicative, and adaptable—thriving in a fast-paced, artist-focused agency environment.

• Strong Plus: Proven track record with TikTok Ads (e.g., Collection, Spark Ads) and managing TikTok influencer activations.