We are seeking a talented Email Copywriter to craft compelling, conversion-focused email and SMS copy for our portfolio of direct-to-consumer brands. In this role, you will be responsible for writing high-performing subject lines, email body copy, and SMS messages that drive engagement, conversions, and customer lifetime value. Your words will directly impact revenue across our client portfolio, making this a highly visible and impactful position within our retention team.

About Lilo Social

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What Success Looks Like

Consistently high open rates, click-through rates, and conversion rates across your campaigns and flows
Strong client satisfaction driven by on-brand, compelling copy that resonates with their audiences
Revenue growth through strategic copy testing and optimization across email and SMS channels
Efficient collaboration with designers and strategists that accelerates campaign velocity and quality

Responsibilities

Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
Collaborate with email designers to ensure seamless integration of copy and design elements
Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
Develop and maintain brand voice guidelines and messaging frameworks for client accounts
Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
Analyze campaign and flow performance data to identify opportunities and inform copy iterations
Work closely with retention strategists to align copy with overall lifecycle marketing strategy
Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
Stay current on email marketing trends, copywriting best practices, and direct response principles
Participate in client meetings to present copy concepts and discuss performance insights

Requirements

3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce
Portfolio demonstrating strong direct response email copy with proven conversion results
Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations
Proven ability to write in multiple brand voices while maintaining conversion-focused messaging
Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations
Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey
Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously
Fast turnaround capability without sacrificing quality or attention to detail

Nice to Have

SMS marketing copywriting experience with platforms like Postscript or Attentive
Landing page, website, or paid advertising copywriting experience
Experience with A/B testing frameworks and statistical significance
Familiarity with Klaviyo or other email service providers
Understanding of email segmentation and personalization strategies

Compensation and Benefits

401(k) Retirement Plan: Fully customizable 401(k) with up to 4% company match
Comprehensive Health Coverage: Fully-covered medical, dental, and vision insurance
Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
Wellness Benefits: Complimentary Headspace subscription and fitness stipend
Fully Remote: Work from anywhere with flexible hours and a distributed team culture
Technology Supplied: Equipped with the latest laptop and necessary tools for success
Professional Development: Opportunities for growth, training, and expanded responsibilities
Compensation: Competitive salary commensurate with experience.

Email Copywriter