Head of Paid Search
Motive Interactive, a leading Performed Based Marketing firm is seeking a Head of Paid Search. This role will report directly to the GM and is 100% Remote. This role will be responsible for developing acquisition strategies across multiple levels of campaigns which include: planning, creative development, buying, analytics and optimizing. Salary depends on experience.
Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarking, custom audience lists, and custom-built automation
Recommend landing page strategies and consult on landing page planning and optimizations and provide analytics to measure ROAS.
Develop buying and monetization strategies across a variety of performance campaigns and verticals.
A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
Minimum 2 years of managing paid search campaigns
Extensive analytical capabilities in quantifying reporting and documenting performance metrics
Strong organization and attention to detail and accuracy
Ability to communicate well within team and across division
Ability to manage and prioritize multiple projects simultaneously
Must be able to make decisions in a fast-paced environment
Increase your chances of landing your dream career.
About the company
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