Digital Marketing Manager

This is a recruitment process for one of our strategic partners - Pilot44, one of America’s most trusted corporate innovation studios, partially owned by Netguru.

We are Pilot44

We are a passionate group of accomplished startup entrepreneurs, technologists and marketers that utilize agile, startup-based methodologies to help large brands accelerate digital innovation and build new business ventures.

• Employment Type: B2B (+20 paid days off); eligibility for opening a sole proprietorship in Poland required

• Benefits: medical insurance allowance, life insurance allowance, sports allowance

• Required skills: min. 4-year experience in digital marketing; experience in SEO/SEM, marketing database, email, social media, display advertising campaigns; C1+ English

• Location: remotely in Poland or European Union

• Working hours: within CET time zone (till 6 p.m.)

The opportunity

As a Digital Marketing Manager, you would be responsible for managing the processes around the website and blog, administering back-end marketing systems, managing social media channels, managing email marketing processes, and providing marketing analytics.

About you

• Eligibility for opening a sole proprietorship in Poland.

• Proven 4+ years of working experience in digital B2B marketing.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• A very good command of written and spoken English (CEFR C1+).

• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.

• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Ability to solve technical problems / processes and understand complex details. Ability to increase operating efficiency and produce high quality technical solutions. Good command of Marketing Automation solutions.

• Excellent written and verbal communication skills. You should feel comfortable speaking and presenting findings.

• Experience in insights generation and analysis. Able to clearly translate insights and data. Data and results-driven mindset.

• Nice to have: HubSpot experience.

What you can expect from us

• A fast-paced and dynamic startup environment.

• A culture of excellence working alongside kind, passionate and dedicated colleagues.

• Exciting opportunity to help build growth marketing from scratch.

• Autonomy, the room to make decisions, do what you do best, and develop your skills.

• A great culture for the fun and curious.

• Two visits to our headquarters in San Francisco, California per year.

As a Digital Marketing Manager, you will

• Manage a HubSpot based website (CMS management, SEO optimization, conversion tracking, site structure planning) with help of a content producer and the development team.

• Manage and optimize both organic and paid marketing campaigns (search engine, social media, email) and targeting to efficiently use allocated resources.

• Manage all MarTech tools, including web analytics, marketing automation (integrations, workflows), email marketing.

• Work on CMS-CRM integration (HubSpot), making sure of best use of data.

• Manage all social media platforms (including posting, linking, content distribution).

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Manage marketing database (lists, segmentation).

• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

• Identify trends and insights and optimize spend and performance based on the insights.

What will happen next?

• First, you’ll meet our Recruiter and learn more about the role.

• Then, you'll meet the Pilot44 team members at an online panel interview.

• You’ll also be asked to complete a recruitment task.

• If everything goes well, you'll meet us at a final interview. 🙂

If you need any disability-related adaptation at any step of the recruitment process – simply let the recruiter know! We'd be happy to help.

About Pilot44

We are not a typical digital advertising, media or creative agency. Our focus is on helping our clients to discover, pilot and employ emerging technologies and business models as a means of solving core business challenges and creating new growth ventures. From drones that count inventory to machine learning for customer retention (and everything in between), our unique methodology and approach is changing the way that big companies innovate. We are looking for all-star-caliber players to help grow our team.