Digital Marketing Operations Manager

The role

The Digital Marketing Operations Manager will play an integral part in scaling our Marketing organization through the management of the digital demand generation channels, oversight of Marketing website, and optimization of website data integrations. You’ll work to ensure optimal performance of the digital Marketing channels through A/B testing to drive maximum demand and engagement, the creation and execution of SEO strategies, and execution of digital advertising. Reporting to the Director of Marketing and Demand Management, you will work cross-functionally to increase the efficacy of the Marketing technology stack for (1) increased Marketing program efficacy, (2) Marketing program personalization, and (3) data cleanliness and accurate business reporting. You’ll also be integral in analyzing funnel performance, optimizing the performance of digital demand channels, and consulting with stakeholders to leverage campaign insights to improve future campaign performance.

Why you'll love this role

You’ll have the opportunity to build upon the existing Marketing Operations infrastructure to continue to scale Newsela’s marketing efforts to meet the needs of our customers and prospects in a high-growth environment. You’ll be a primary contributor to the efficacy of digital marketing channels and drive the digital testing and personalization strategy. You’ll also get the opportunity to work with all aspects of the marketing team and collaborate in a variety of strategic efforts. This is an opportunity to grow your skills as a Marketing Operations technologist and process manager in a mission-driven environment. Your work will directly contribute to growing Newsela’s impact on the K-12 market, and helping make learning more accessible and engaging for all students.

Why we'll love you

With 7+ years of experience in Marketing Operations and Marketing technology, you’re a Marketing Operations professional with a high degree of technical acumen, data focus, love for the details, and a passion for helping get things done as a team. You have demonstrated a deep technical knowledge of website management, SEO, digital advertising, and can translate digital performance into actionable insights. You can skillfully identify and manage areas of operational improvement based on the needs and strategies of Corporate Marketing, Field Marketing, Demand Generation, Community Engagement, Product Marketing, and Marketing Data teams. You love puzzles and problem solving and are driven to find solutions, being creative where necessary to help the entire team make the largest impact on both the business and the lives of Newsela’s customers. You’re able to balance the priorities of 20+ Marketers and prioritize projects for maximum impact and support for the team. In addition to your marketing process expertise, you have 5+ years of experience with Salesforce and Marketo. While not required, experience with 6Sense, Contentful, Optimizely, Workato, Snowflake, and/or GitHub is a plus. 

About Newsela

One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.