Senior Marketing Executive

As Senior Marketing Executive, you will support the delivery of ParentPay Group’s marketing programmes and strategic partner initiatives.

Working closely with Marketing Managers, Sales, and Strategic Partnerships, you will help activate our broad ecosystem, deliver targeted vertical campaigns, and drive engagement across key segments including schools, MATs, and sector partners.

Working closely with the wider marketing team, you will translate customer and market insight into targeted campaign activity that drives awareness, engagement, and pipeline outcomes – and build partnership activity that extends our reach and influence in education. This is a hands‑on role where, with the Head of Marketing and Marketing Managers, you will be involved in the planning, execution, and optimisation of campaign activity across digital and offline channels, ensuring campaigns move fast and deliver measurable impact.

If you thrive on detail, enjoy creating compelling content, and want to build your career in a fast‑moving EdTech environment, we’d love to hear from you.

Role summary

Support the end‑to‑end delivery of effective vertical marketing programmes. Contribute to the campaign planning and briefing process, take responsibility for content creation, and execute assigned activities. Collaborate with Shared Services, Product Marketing, and Sales to ensure campaigns are delivered on time, on brand, and optimised for measurable outcomes.

This role offers an excellent opportunity to build expertise in GTM marketing, strategic partnerships, and the UK education and tech sector - while developing broader B2B marketing skills.

Key Responsibilities

Campaign delivery & execution

• Help ensure marketing programmes generate measurable engagement and pipeline impact. 

• Develop data segmentation briefs to ensure campaign targeting is robust and audience‑specific.

• Work with Shared Services Marketing team to commission and deliver best‑in‑class campaign assets on time.

• Support larger campaign programmes led by the Marketing Managers, contributing to creative development, execution, and optimisation.

• Create content for campaigns including email copy, web copy, and lead generation assets.

• Use tools such as Adobe Express to create and adapt on-brand visual content where appropriate.

Market, stakeholder, and partner engagement

• Maintain a strong understanding of the education industry, including competitor activity and sector trends.

• Build effective relationships with internal stakeholders, ensuring campaign requirements are clearly communicated and delivered.

• Collaborate confidently across teams, balancing hands-on delivery with coordinated asset development.

• Support strategic partnership marketing activity by conducting outreach to key partners, nurturing partner relationships, and delivering partner communications and joint campaigns to drive mutual value - including co-branded campaigns, events, webinars, and content.

• Work with Commercial and Partnerships teams to identify and seize opportunities for general and partner-led pipeline generation.

Performance measurement & optimisation

• Work with Data Operations to track campaign performance against agreed KPIs, producing clear reports and recommendations.

• Contribute to testing and optimisation across creative, messaging, and channels.

• Surface campaign learnings and feedback to the team, for continuous improvement.

Skills, Knowledge and Expertise

• Sharp mind; degree educated, ideally in Marketing, Business Studies, or a related discipline.

• Chartered Institute of Marketing or other reputed qualification desirable.

• Experience in marketing, ideally within digital channels and/or the education or a closely aligned sector.

• Strong written and verbal communication skills, with the ability to create clear briefs and engaging content, and to forge good and internal and external partnerships

• Confident, articulate communicator with proven stakeholder management skills.

• Intelligent-determination, willingness to learn, plus energy, and ability to get stuck in and help the thinking and delivery of projects.

• Good understanding of social media and email marketing platforms an advantage.

• Excellent organisational skills and ability to manage multiple deadlines.

• Analytical mindset with experience in campaign reporting and optimisation.

• Creative approach to problem‑solving and ability to use initiative to deliver efficiencies.

• Confident creating visual content with experience using tools such as Canva or Adobe Express is a bonus.

• Good eye for design and brand consistency, with excellent attention to detail.

• Flexibility to travel when required; occasional overnight stays may be necessary.
  

About ParentPay Group

ParentPay Group brings together eleven brands that drive development in EdTech. As Europe's largest EdTech provider, we help primary and secondary schools streamline their cashless payments, improve their parent engagement, safely manage meals and securely store their data. Fundamentally, we create time for learning.