Program Manager Marketing

The Program Manager is responsible for consulting, planning, organizing, executing, and analyzing ROI performance of programs, initiatives, campaigns, and events that generate new leads and advance existing opportunities for the Sales team in Germany. The role is tasked with driving marketing activities to achieve revenue targets and market growth objectives. They also act as liaison between marketing and inside, partner, and field sales teams as well as central demand functions.  

While focused on the market in Germany, this role may support events in different country markets.

Responsibilities:

• Support the positioning of Promethean as a “Thought & Market Leader” in education technology throughout the region.

• Develop and implement integrated field marketing and channel marketing quarterly and yearly marketing plans designed to increase awareness and drive demand.  

• As a stakeholder, provide input and direction on global campaigns to adapt content and design to suit the preferences, needs, and culture of the local market.

• Proactively drive an integrated marketing program across multiple countries from planning & execution to tracking & reporting.

• Serve as regional marketing lead and subject matter expert and act as a direct liaison to Vice President of Sales

• Prepare business justifications for program spend allocations, track performance, and report on ROI.

• Publish campaign plans and results, consolidated calendars and manage detailed campaign and event budgets.

• Develop and implement pipeline acceleration programs jointly with sales.

• Optimize net new acquisition marketing programs across online properties, web, paid social, email, and virtual and in-person tradeshows and events.

• Responsible for lead management, tracking, and analysis.

• Collaborate with Channel Partner Marketing Manager to support campaigns that drive revenue growth for Promethean through the partner reseller and distribution channels.

• Research, choose, design, budget for, and manage live, virtual, and hybrid events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.

• Provide end-to-end visibility and overall coordination of event-related workstreams, including pre-event, on-site, and post-event execution.

• Contribute to creative ideation around experiential activations and attendee engagement to ensure events accomplish shared goals of brand awareness, lead generation, pipeline generation, deal acceleration or expansion, and community building.

• Develop event project plans and playbooks, manage deliverables and timelines associated with event logistics, and produce postmortem narratives that evaluate lessons learned and recommend action plans.

• Coordinate with cross-functional marketing teams to promote event participation, utilizing email, social media, and other channels to reach audiences with targeted messaging.

• Forecast, measure, analyze and report on impact of programs and events.

• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of global, regional and local marketing activities.

• Evaluate, select, and manage vendors that contribute to local demand creation programs including events venues and services.

• Implement a target account strategy to support account-based selling.

• Support customer marketing activities designed to expand an account footprint, customer retention, and advocacy.

• Coordinate and manage translations of marketing collaterals, websites & product material

• Partner with the social media team to manage social media profiles and presence (in-line with corporate guidelines), including Facebook, Twitter, Linked In and additional channels that may be deemed relevant. 

Skills & Experience:

• 5 + years of experience in B2B marketing and

• hands-on experience in planning and managing tradeshow event logistics and budgets

• 3+ years of hands-on experience creating, building, delivering, and reporting on email and other marketing-related campaigns using Marketing Cloud Account Engagement (Pardot) and Salesforce marketing automation platforms.

• Demonstrated performance in managing marketing lead generation campaigns.

• Bilingual – Fluent in German and English

• Strong Industry knowledge of the German education system is preferred

• Experience building complex marketing programs and reporting on the results.

• Competence as a creative writer with an eye for composing engaging emails and landing pages.

• Able to work independently in a fast-paced environment

• Possess a curiosity for learning and a willingness to learn and try new activities.

• Excellent organizational project management skills to support time-sensitive requirements and tight deadlines.

• Strategic thinker and quick learner, with strong conceptual and analytical skills

• Strong presentation and communication skills

• Ability to negotiate mutually beneficial marketing opportunities with potential partner organizations

• Intermediate knowledge of HTML 

• Aptitude to use data to optimize program performance and inform future campaigns

• Proficient with PC and collaboration applications, including Microsoft Office and Teams

• Lives the company mission and values

• Ability to travel approximately 10-20% of time on an annual basis to support events in Germany and possibly globally

Salary €78,000 - €85,000 Plus Bonus Eligible