Creative Strategist - Meta Ads

As our Creative Strategist, you will be the driving force behind the ideation, strategy, and optimization of paid media creatives across platforms (Facebook, Instagram). You’ll collaborate closely with designers, video editors, copywriters, and media buyers to turn insights into creative concepts that drive customer acquisition, loyalty, and brand affinity.

This role requires both creative vision and a data-driven mindset, ensuring that every piece of content is optimized for performance while staying true to our brand’s premium aesthetic.

What you’ll be doing

💻 What We Want You To Do

• Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic.

• Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life.

• Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve.

• Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs.

• A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets.

• Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value.

Requirements

🤝 You’re Perfect If You Have/Are…

• Experience: 2+ years in a creative strategy role within e-commerce, DTC brands, or with campaigns targeting 45+ audiences.

• Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus.

• Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets.

• Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences.

• Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers.

Why this role is special

Benefits

• Fully remote role with EST working hours

• Be part of a fast-growing eCommerce brand with big ambitions

• Play a pivotal role in shaping the creative vision behind our paid media success

• Work in a collaborative, dynamic, and creative environment

• Opportunity to directly impact growth and performance with your creative ideas

⏰ Working Hours
9am - 5pm EST

How to apply

Our Interview Process

1. Click Apply

2. Pre-screening interview questionnaire

3. 1-on-1 video interview

4. Behavioural questionnaire (only 10 min!)

5. You might be asked to complete a short test task

6. Hiring Manager Interview