Creative Social Lead (adidas) · North AmericaR.N.AFull Time
New Job! Remote Job
Company
Content Creation Video Editing Community management Writing skills Social Media Management Marketing Strategy Performance Marketing Influencer Marketing Campaign Management

Creative Social Lead (adidas) · North America

We're looking for a Creative Social Lead to join our team.

The role

We have an exciting opportunity for a Social Content Lead to join our team and help shape social-first, culturally relevant creative for adidas and other major lifestyle brands.

This role sits in the world of sport, culture, fashion, basketball, social media, content creation, and community. It is ideal for someone who understands how brands show up credibly in fast-moving cultural moments, particularly across social platforms and sports communities.

We are looking for a hybrid creative: someone who can think conceptually, spot opportunities quickly, make content, guide social output, and understand what audiences actually care about. This is not a pure creative role, nor is it a traditional social media manager role. The right person should be comfortable moving between ideas, content planning, community thinking, social trends, light design/editing, and reactive creative.

You will work closely with Creative Directors, Designers, Strategists, Producers, and client teams to identify relevant moments, develop platform-native ideas, and help bring social campaigns and reactive content to life at the pace of social. A strong interest in basketball, sport culture, streetwear, fashion, music, athletes, fandom, and online communities is essential.

This is a remote-first role, but candidates must be based in North America or able to work reliably within North American time zones, with the responsiveness needed to support timely social opportunities when they arise.

In this role, you'll

  • Develop social-first content ideas for platforms such as TikTok, Instagram, YouTube Shorts, X, and emerging social spaces.

  • Create or support social posts, short-form video concepts, simple edits, graphics, carousels, captions, story formats, and reactive content.

  • Bring a hands-on maker mentality, whether pulling references, mocking up posts, shaping copy, editing content, or briefing creative teams.

  • Spot relevant cultural, sporting, and social moments across basketball, sport, fashion, music, streetwear, and youth culture.

  • Help shape reactive content around live games, athlete stories, product moments, social trends, and community conversations.

  • Monitor and interpret audience conversations, fan behaviour, comments, trends, and cultural signals.

  • Help the brand insert itself into relevant social conversations in a way that feels natural and culturally credible, from replying to comments and reposting community content to engaging with fan moments, trends, and live cultural conversations.

  • Understand how sports communities talk, celebrate, joke, debate, and react online, especially around basketball.

  • Help ensure brand responses feel timely, credible, and appropriate to the platform and audience.

  • Support social-first shoot and production thinking, including content capture opportunities, BTS moments, creator formats, and platform-specific needs.

  • Help present content ideas, social routes, moment plans, trend observations, and campaign thinking to internal and client teams.

  • Build mood boards, social references, content examples, platform observations, and inspiration decks.

Requirements

  • A genuine interest in sport, especially basketball, and an understanding of how sports culture connects with fashion, music, streetwear, athletes, creators, and fandom.

  • Comfortable working at the rapid speed of social, with the responsiveness, availability, and effective rapid decision-making needed to act quickly during live games, cultural moments, and reactive content opportunities.

  • Ability to generate strong social-first ideas, reactive content opportunities, content formats, and campaign extensions.

  • Fluent in creating, editing, writing, or shaping social content ready for posting. This could include simple design, short-form video editing, caption writing, content capture, or briefing creative teams.

  • Familiarity with tools such as Figma, Adobe Creative Suite, CapCut, Premiere, Google Slides, or other social/content creation tools.

  • Experience or strong instincts around community management, audience behaviour, comments, fan conversation, and brand tone on social.

  • Strong understanding of TikTok, Instagram, YouTube Shorts, X, and emerging social behaviours, including what works differently across each platform.

  • Ability to explain the “why” behind social ideas, connecting content decisions back to culture, audience, timing, and brand relevance.

  • Ability to work effectively with a global, remote-first team. Must be based in North America or able to work consistently within NAM time zones.

Further Details

Location: Remote, but either NAM based or NAM Timezone friendly
Contract type: Rolling annual contract (with an initial 3-month probation period)
Holidays: 28 days of paid holiday per year, plus local public holidays
Recharge Days: 6x per year
Hours: Monday to Friday, approx 0900 - 1800 (we’re flexible and happy for you to manage your time accordingly)

Apply for the role

Do you want to join our team? Then we'd love to hear about you!

Do you like this job?

About the company

R.N.A View all company's open jobs