CRO Manager | Ruby Labs

About us

At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for passionate individuals eager to join us on this journey of transformation.

About the role

We are hiring an experienced and highly analytical Conversion Rate Optimization (CRO) Manager to join our team working on a web funnel subscription-based products. In this role, you will be responsible for optimizing the conversion rates of our Web products and improving the user experience to drive higher conversions and revenue.

Responsibilities

• Conduct thorough analysis of web-funnel performance and user behavior to identify areas of improvement

• Develop and implement A/B testing and optimization strategies to increase conversion rates

• Monitor metrics and analyse data to generate actionable insights, find trends, patterns and provide recommendations to maximize KPIs

• Work closely with the marketing, design teams and data analyst to create effective landing pages and conversion paths

• Utilize data and analytics tools to track performance, identify trends, and make data-driven decisions

• Monitor key performance indicators (KPIs) and report on the success of optimization efforts

• Collaborate with the product development team to improve user experience and functionality

• Stay up-to-date on industry best practices and emerging trends in CRO and implement innovative techniques

Requirements

• Proven experience in CRO with a track record of improving conversion rates on websites or web funnels

• At least 3+ years of work experience as a Conversion Rate Optimization Manager in web-funnels subscription products

• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics or Adobe Analytics

• Experience with A/B testing platforms, such as Optimizely or VWO

• Knowledge of UX/UI design principles and best practices

• Ability to think strategically and make data-driven decisions that align with the organization’s goals.

• Strong communication skills and the ability to collaborate effectively with cross-functional teams

• Bachelor's degree in Marketing, Business, Statistics, or a related field

Nice To Haves

• Excellent project management skills and the ability to prioritize tasks and meet deadlines

• Experience with popular BI tools such as Tableau, Looker, or similar

• Experience in marketing: attribution, UTM parameters, ROAS

• Strong analytical and problem-solving skills, with the ability to identify trends, patterns, and insights based on the data.

• Strong spoken and written English

If you are a passionate CRO professional with a results-driven mindset and a strong commitment to optimizing user experience and increasing conversions, we would love to hear from you. Join our team and help us drive the success of our web funnel product.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://wiki.rubylabs.com/s/b11227c3-fa74-4c39-bd1d-3e59056a2cf4 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (90 minutes)

• Final Interview (60 minutes)

Life at WinTech

At WinTech, you'll join a supportive and collaborative team passionate about excellence and being industry leaders. Our innovative work environment drives impactful business results as we challenge ourselves and elevate each other to achieve new heights.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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