Social Media & Marketing Coordinator

Join ShiftCare. Engage. Execute. Grow. Make an Impact in Care Tech.

Join ShiftCare, Australia’s #1 care management software, trusted by over 6,500 providers and 200,000+ carers globally. We build technology that helps care teams spend less time on admin and more time with their clients.

The Role

We’re looking for a proactive Marketing Coordinator to support the day to day execution of ShiftCare’s marketing programs. This role focuses on managing our social media channels, supporting our email marketing strategy through HubSpot, and helping coordinate campaigns and events.

You will work closely with the Head of Marketing and the wider marketing team to ensure content, campaigns, and communications run smoothly across channels. Your work will help maintain an active social presence, deliver consistent email communications to prospects and customers, and support event logistics that drive engagement and pipeline.

This role suits someone who understands social media at a practical level, actively uses it themselves, and enjoys turning ideas into executed campaigns. You will play a key role in how ShiftCare communicates with care providers across Australia, the United States, the United Kingdom, and Canada.

Responsibilities

• Manage day to day publishing and engagement across LinkedIn, TikTok, Facebook, and Instagram

• Create, schedule, and publish posts including images, short video, reels, and campaign content

• Maintain the social content calendar aligned to campaigns, events, and marketing priorities

• Monitor comments and messages and engage with the ShiftCare community

• Work with designers and marketers to turn campaign ideas into social content

• Assist with aligning themes and content pillars across AU, US, UK, and Canada markets

• Support the planning and execution of email campaigns using HubSpot

• Manage email audience lists, segmentation, and campaign setup

• Coordinate monthly newsletters, product updates, webinar invitations, and follow up emails

• Support partner email campaigns such as post event communications and joint promotions

• Monitor email performance and assist with reporting and optimisation

• Assist with event coordination including webinars, conferences, and roadshows

• Help prepare marketing assets, email invitations, and follow up communications for events

• Support logistics such as attendee communications and campaign promotion

• Track social and email performance and prepare basic reports

• Stay current with social media trends, platform updates, and marketing tools

• Support the wider marketing team with campaign execution across channels

Requirements

• 1 to 3 years experience in marketing, social media, or digital marketing

• Strong understanding of social media platforms including LinkedIn, TikTok, Facebook, and Instagram

• Proven experience managing or contributing to brand social media accounts

• Active personal social media presence with at least 1,000 combined followers across platforms

• Strong writing skills for social posts, emails, and campaign content

• Experience creating simple visual or video content using tools such as Canva

• Experience working with email marketing tools, ideally HubSpot

• Strong organisational skills and ability to manage multiple tasks at once

• Comfortable working in a fast paced marketing team

If you enjoy social media, email marketing, and campaign execution, this role offers the chance to build real marketing experience while helping care providers around the world run better services.