Full-Time Remote Social Media Marketing SpecialistStarlight MarketingFull Time
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Full-Time Remote Social Media Marketing Specialist

Company: Starlight Marketing
Location: Remote — U.S.-based applicants or international applicants with substantial U.S. marketing experience
Schedule: Approximately 30- 40 hours per week

About Us

Starlight Marketing is a U.S.-based full-service marketing agency providing digital marketing, advertising, website services, branding, and creative campaigns for businesses and nonprofit organizations.

We are seeking an experienced, creative, and highly organized Social Media Marketing Specialist to help manage and grow our clients' social media presence.

This is not simply a social media posting position. We need someone who understands how to create engaging content, develop campaigns, manage multiple platforms, and use social media to accomplish business objectives.

Responsibilities

  • Create and execute monthly social media content calendars for multiple clients.

  • Develop creative social media campaigns that generate engagement, awareness, leads, sales, or donations.

  • Write compelling, platform-appropriate social media copy.

  • Create, schedule, publish, and verify posts.

  • Manage Facebook, Instagram, TikTok, LinkedIn, YouTube, Threads, Bluesky, and X, as appropriate for each client.

  • Understand the differences in audience behavior, content formats, and engagement strategies across platforms.

  • Create and manage Facebook events.

  • Monitor social media accounts and engage through comments, messages, shares, and relevant communities.

  • Work with graphic designers and content writers to produce effective creative assets.

  • Develop and manage Meta advertising campaigns.

  • Monitor campaign performance and recommend improvements.

  • Review social media analytics and prepare meaningful monthly performance summaries.

  • Research trends, relevant holidays, audience interests, and content opportunities.

  • Coordinate with the agency owner on major marketing campaigns and new client initiatives.

  • Ensure content is accurate, on-brand, and published on schedule.

Required Qualifications

  • At least 3 years of professional social media marketing experience.

  • Demonstrated experience managing multiple business or nonprofit accounts.

  • Strong understanding of U.S. culture, consumer behavior, holidays, trends, and social media audiences.

  • Excellent written American English.

  • Hands-on experience with Meta Business Suite and Meta Ads Manager.

  • Experience with scheduling and analytics platforms such as Metricool.

  • Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and YouTube.

  • Ability to create content strategies rather than simply follow posting instructions.

  • Experience analyzing campaign results and making improvements.

  • Strong organizational skills and attention to detail.

  • Ability to work independently and meet deadlines.

  • Experience with Canva

  • Experience creating reels. Either in Canva or some other platform but must be able to send editable file

  • Experience with engaging on social media - making comments, sharing posts, etc.

  • Comfortable reaching out to influencers

  • Able to manage multiple projects for different clients and industries

Preferred Qualifications

  • Experience with nonprofit fundraising campaigns.

  • Experience promoting local businesses, events, entertainment, and professional services.

  • Experience with short-form video strategy.

  • Familiarity with Google Ads.

  • Experience working at a digital marketing agency.

How to Apply

Please include:

  1. Your resume and portfolio.

  2. Examples of social media accounts you have managed.

  3. Two campaigns you developed or helped execute, including goals and measurable results.

  4. Your experience with Meta and Tiktok advertising.

  5. Your experience marketing to U.S. audiences.

  6. Your expected monthly compensation and availability.

Shortlisted candidates will complete a paid social media campaign and content-planning exercise on a trial period - You will be paid for this.

We are looking for someone creative, proactive, dependable, and excited to help businesses and nonprofit organizations grow through effective social media marketing.

Frequently Asked Questions

When would you like the new hire to start?
Yesterday. So please apply ASAP. We are hiring ASAP
What’s the hiring process after the application is filled out? E.G. interviews with team members and a test project?
We will send screening questions to everyone who applies and meets the initial criteria. From there, we select certain candidates for Zoom interviews. Then we will determine, based on the interview, whether to move you to the next round, which is a paid trial period. After that, we will hire if the trial period was successful for us and you.
What are some perks and benefits of the job?
Opportunity to learn and grow - and be creative. If you always wanted to learn a skill set that you are not currently doing, such as social media, we train and encourage you to learn the new skill. Since many of the agency tools are unlimited, we do allow our team to use the tools as well. Flexible hours, flexible schedules. As well as resources for training and learning new skills.
Is this a contractor (1099) or employee (W2) position?
This is a 1099 position. Hours need to be tracked. Honesty is rewarded
Is there a trial or test period? About how long?
Yes. We will do a trial period to determine if we work well together. This will be paid. You will work on a real client's project. You will need to sign an NDA. The trial period will last up to 2 weeks. It can be shorter if we get along well, satisfied with the work, and you are also enthusiastic about the opportunity.
Are there set hours I need to be working during the day?
Our business is based in Pacific Standard Time. We do not care where you are in the world, as long as you meet deadlines and everything is ready by morning PDT/PST. Between 8 a.m. and 11 a.m. PST is a busy time, though, so we do want you to be available then as much as possible to make sure the day's posts are scheduled, any last-minute conversations, etc. You just really need to be available by phone and have access to the tools needed to get the job done. If this means you are editing social media posts in Canva on a train, cool. Digital Nomads are welcome to apply.

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