Marketing Manager, News

The Role

This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue.

You will develop and execute data-driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high-ownership role for someone who understands digital publishing, thrives in fast-moving environments, and knows how to scale what works.

Primary Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms

• Own the full funnel from first click through subscription conversion, optimizing engagement and retention

• Develop and optimize paywall strategies, messaging, and user flows to increase conversions

• Analyze performance across traffic, engagement, and conversion metrics to inform strategy

• Build and manage distribution strategies across search engines, news aggregators, and social platforms

• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution

• Drive experimentation across channels, messaging, and user experiences to improve performance

• Identify and scale emerging growth opportunities such as Google Discover and algorithm-driven platforms

• Manage cross-functional initiatives, timelines, and execution across teams

Experience & Requirements

• 7-10+ years of experience

• Background in Marketing, Communications, Journalism, or a related field preferred

• Experience in digital publishing, audience development, or growth marketing for news or media organizations

• Proven track record of driving traffic growth and subscription conversion through data-driven strategies

• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover

• Experience testing and optimizing paywalls, user flows, and conversion strategies

• Ability to analyze data and translate insights into actionable growth initiatives

• Strong ownership mindset with the ability to build and execute strategies independently

• Excellent communication, organization, and cross-functional collaboration skills

• Preferred: Experience in a digital publishing environment

Learn More

• Daily Wire

• Daily Wire Facebook

• Daily Wire YouTube

• Daily Wire X

• PragerU

Equal Opportunity

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.