Senior Graphic Designer

Job Summary

Overview:

The Senior Graphic Designer, The Restaurant Store is a creative leader responsible for designing compelling, on-brand marketing and merchandising creative for The Restaurant Store — our retail brand serving restaurant and foodservice professionals. This role owns creative design from concept through final file delivery across in-store signage, print collateral, digital marketing, and promotional materials, balancing strong brand aesthetics with the practical needs of a restaurant-industry audience.

This person brings a deep understanding of retail and foodservice marketing design, print production, and brand consistency, and thrives working cross-functionally with Marketing, Merchandising, Store Operations, and external vendors to bring creative to market accurately and on time.

Responsibilities

Retail & Marketing Design

• Lead the design of marketing and merchandising creative for new promotions, seasonal campaigns, and store initiatives
• Develop creative concepts that align with The Restaurant Store brand identity and target customer — restaurant and foodservice professionals
• Design across a variety of formats including in-store signage, print collateral, digital ads, email, and social media
• Translate brand guidelines and marketing objectives into cohesive, customer-facing creative
• Support store openings, remodels, and promotional events with signage and collateral design

Digital Design & Concept Development

• Lead the design of digital creative for website banners, landing pages, email campaigns, and paid digital ads
• Develop digital concepts that align with brand identity, campaign goals, and target customer
• Design across a variety of digital formats including web, email, social, and display advertising
• Translate brand guidelines and marketing objectives into cohesive, high-converting digital creative
• Collaborate with UX/UI and Development teams to ensure designs translate accurately into functional experiences

Print Production & Technical Execution

• Prepare and deliver print-ready files that meet vendor and print specifications
• Manage color accuracy through the use of Pantone, CMYK, and spot color systems
• Conduct prepress checks and address vendor feedback on file setup and color proofing
• Ensure signage and collateral designs meet in-store display and durability requirements

Cross-Functional Collaboration

• Partner with Marketing, Merchandising, Store Operations, and the broader Design team throughout the design process
• Translate operational and merchandising requirements into design solutions without compromising brand quality
• Present creative concepts and design rationale to internal stakeholders
• Collaborate with store teams to ensure smooth rollout of signage and promotional materials

Brand & Design Consistency

• Uphold and evolve brand standards across all The Restaurant Store touchpoints, distinct from the broader WebstaurantStore brand family
• Ensure visual consistency across stores, digital channels, and print materials
• Contribute to the development and documentation of brand and design guidelines

File Management & Process

• Maintain organized, production-ready files with proper naming conventions and versioning in the DAM
• Manage multiple projects simultaneously across various campaigns and timelines
• Proactively communicate progress, risks, and design decisions to the team