E-Commerce Assistant Manager

About Village Retail

Village Retail is a curated retail destination located in Atlanta, GA.

Position Overview

Village Retail seeks an experienced Assistant E-Commerce Manager to support and execute daily e-commerce operations while driving online sales growth. This role is responsible for managing our Shopify storefront, TikTok Shop, online vendor relationships, email marketing, and digital advertising—all while ensuring seamless customer experiences. The ideal candidate is a hands-on operator who thrives in fast-paced environments and brings deep fluency across e-commerce platforms, social commerce, and digital marketing.

Core Responsibilities

Shopify Platform Management

• Manage day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing

• Optimize product pages for conversion including imagery, descriptions, variants, and cross-selling opportunities

• Configure and maintain Shopify apps and integrations (inventory sync, shipping, email marketing, analytics, POS integration)

• Troubleshoot site issues, monitor uptime, and coordinate with developers for technical updates

• Manage checkout optimization, discount codes, gift cards, and promotional campaigns

• Ensure mobile responsiveness, site speed, and user experience meet best-in-class standards

• Sync inventory and sales data between online and physical retail locations

TikTok Shop Management

• Set up, manage, and optimize Village Retail's TikTok Shop presence

• Maintain Shop Performance Score (SPS) by meeting fulfillment standards, customer service benchmarks, and policy compliance

• Create and manage product listings optimized for TikTok's discovery algorithm

• Coordinate with TikTok affiliate creators and manage the affiliate program including commission structures, sample requests, and creator relationships

• Plan and execute TikTok LIVE shopping events and shoppable video content

• Monitor Shop Health metrics including order fulfillment rates, customer satisfaction, and return rates

• Stay current on TikTok Shop policies, seller requirements, and platform updates

Online Vendor Relationship Management

• Serve as primary point of contact for vendors selling through Village Retail's e-commerce channels

• Onboard new vendors to online platforms including product setup, imagery requirements, pricing, and inventory processes

• Communicate regularly with vendors regarding inventory levels, restocking needs, and sales performance

• Coordinate product launches and promotional campaigns with vendors

• Track vendor performance metrics including sell-through rates, return rates, and customer feedback

• Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries

• Maintain accurate vendor records, product information, and pricing across all online channels

• Negotiate terms for online exclusives, promotions, and featured placements

• Ensure vendors meet quality standards for product photography, descriptions, and packaging

Social Commerce & Influencer/Affiliate Marketing

• Manage social commerce integrations across Instagram Shopping, Facebook Shops, Tik Tok Shops and emerging platforms

• Develop and manage influencer and creator partnership programs with clear deliverables and performance tracking

• Create and distribute affiliate links, promo codes, and UTM parameters for campaign attribution

• Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission

• Track influencer/affiliate performance and calculate ROI across campaigns

Email Marketing & Klaviyo Management

• Own and execute the email marketing strategy using Klaviyo

• Build, segment, and maintain email lists with advanced segmentation strategies

• Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotions

• Create and optimize automated email flows including:

  • Welcome series for new subscribers

  • Abandoned cart recovery sequences

  • Post-purchase follow-ups and review requests

  • Win-back campaigns for lapsed customers

  • Back-in-stock notifications

• Implement SMS marketing campaigns integrated with email strategy

• A/B test subject lines, content, send times, and CTAs to optimize performance

• Monitor deliverability and maintain healthy sender reputation

SEO & Organic Search

• Execute SEO strategy to increase organic traffic and search visibility

• Conduct keyword research for product pages, collections, and content

• Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text

• Monitor and improve site speed and mobile usability

• Track keyword rankings and organic traffic using SEMrush, Ahrefs, or similar tools

• Monitor Google Search Console for technical issues and search performance

Google & Paid Advertising

• Set up and manage Google Analytics 4 (GA4) including event tracking and e-commerce reporting

• Create and manage Google Ads campaigns (Shopping, Search, Performance Max)

• Set up and optimize Google Merchant Center feed; troubleshoot product disapprovals

• Manage Meta (Facebook/Instagram) advertising campaigns

• Implement conversion tracking via Google Tag Manager

• Monitor and optimize ROAS and customer acquisition costs

• Create performance dashboards and generate weekly/monthly reports

Customer Experience & Operations

• Monitor customer feedback and respond to e-commerce-related inquiries

• Analyze customer behavior data to identify friction points and optimization opportunities

• Coordinate with fulfillment to ensure orders ship within SLA

• Manage returns and exchanges for online orders

• Implement strategies to increase customer retention and repeat purchase rate

Required Qualifications

E-Commerce Platform Expertise

• 2-4 years of hands-on e-commerce management experience

• Expert Shopify proficiency including product management, apps, and reporting

• TikTok Shop experience or strong familiarity with social commerce platforms

• Understanding of omnichannel retail operations

• Experience with Shopify POS and omnichannel synchronization

• Google Ads or Klaviyo certification

Email & Marketing Automation

• Demonstrated Klaviyo expertise including flow building, segmentation, and reporting

• Strong email copywriting and design sensibility

• Experience with SMS marketing a plus

Digital Marketing & Advertising

• Experience managing Google Ads (Shopping, Search, Performance Max)

• Meta Ads (Facebook/Instagram) campaign management

• Strong SEO fundamentals with experience improving organic rankings

• Google Analytics 4 proficiency

Vendor & Product Management

• Experience managing vendor or supplier relationships

• Strong communication skills for ongoing vendor coordination

• Ability to write compelling, SEO-optimized product descriptions

• Attention to detail for maintaining accurate product catalogs

Technical & Analytical Skills

• Strong data analysis skills with ability to translate insights into action

• Advanced Excel/Google Sheets skills

• Experience with project management tools (Asana, Monday, Notion)

Soft Skills

• Excellent written and verbal communication

• Strong attention to detail and organizational skills

• Ability to manage multiple projects and priorities simultaneously

• Problem-solving mindset and proactive approach

• Self-directed and able to work independently

Preferred Qualifications

• Experience with mission-driven or community-focused retail brands

• Background working with small businesses, makers, or artisan products

• Photography or graphic design skills (Canva, Adobe Creative Suite)

• Bachelor's degree in Marketing, Business, or related field