Growth Marketing Manager (Performance Marketing, ROI Focused)

Job Title: Growth Marketing Manager
Location: Remote
Department: Marketing
Reports To: CMO

Overview:

We’re seeking a Growth Marketing Manager who has already owned the growth function at a company before. If you’ve held the title of Growth Manager, Head of Growth, or Growth Marketing Lead, and have been directly responsible for scaling acquisition, activation, and retention, this role is for you. 

At TurFresh, you’ll be accountable for building and executing a full-funnel growth strategy, from running paid and organic campaigns, to optimizing funnels and lifecycle marketing, to leading a team of channel specialists. The right candidate will bring a proven track record of experimentation, channel diversification, and measurable revenue growth. 

This is not a media buyer role. We’re looking for someone who has already been the architect of growth, who knows how to design growth loops, manage cross-functional teams, and drive consistent results in a fast-scaling business. 

Core Responsibilities:

1. Strategic Leadership & ROI-Driven Growth:

• Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).

• Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across channels.

• Analyze campaign performance to continuously improve lead quality and volume.

• Translate business goals into actionable marketing strategies.

2. Team Management & Collaboration:

• Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

• Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

• Coach, mentor, and upskill team members as needed.

3. Workflow & Process Optimization:

• Implement systems and processes to streamline campaign planning, execution, and reporting.

• Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

• Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

4. Campaign Execution Oversight:

• Oversee the launch, management, and optimization of paid media campaigns.

• Ensure all marketing deliverables meet brand standards and performance benchmarks.

• Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.

5. Reporting & Accountability:

• Own performance dashboards across paid media, SEO, CRM, and marketing automations.

• Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value

• Report results and insights to leadership on a weekly and monthly basis.

6. Cross-Functional Alignment:

• Collaborate with Sales to ensure lead quality and funnel alignment.

• Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

Required Skills & Experience:

• Prior experience as a Growth Manager, Head of Growth, or Growth Marketing Lead.

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

• Strong background in performance marketing, especially in lead generation-driven business models.

• Experience managing and scaling remote, cross-functional marketing teams.

• Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).

• Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

• Familiarity with tools like GoHighLevel, Monday.com, or similar.

• Excellent leadership, project management, and communication skills.

• Highly analytical, data-driven, and proactive in identifying opportunities for growth.

Preferred Qualifications:

• Previous experience in a B2C startup enviroment.

• Experience managing  offshore teams.

• Comfortable working across time zones and collaborating asynchronously.

• Background in media and landing page optimization, or A/B testing and SEO tools.

Goals & Success Metrics:

• Increase in qualified lead volume and improved ROAS across paid channels.

• Improved campaign execution speed, accuracy, and scalability.

• Team members consistently meeting performance KPIs with minimal oversight.

• Clear, actionable reporting that drives business decisions and marketing strategy.

• A high-performing team aligned around lead generation and revenue growth.