Performance Marketing Manager (PPC & ROI Optimization Focus)

Job Title: Performance Marketing Manager (PPC & ROI Optimization Focus)
Location: Remote
Department: Marketing & Growth
Reports To: CMO

Overview:

We’re seeking a highly analytical and results-driven Performance Marketing Manager with deep expertise in PPC strategy, ROI optimization, and team leadership to lead our marketing operations. This role is ideal for someone who thrives in a fast-paced startup environment and has a proven track record of generating high-quality leads through paid media and SEO-driven campaigns.

You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.

Core Responsibilities:

1. Strategic Leadership & ROI-Driven Growth:

• Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).

• Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across channels.

• Analyze campaign performance to continuously improve lead quality and volume.

• Translate business goals into actionable marketing strategies.

2. Team Management & Collaboration:

• Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

• Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

• Coach, mentor, and upskill team members as needed.

3. Workflow & Process Optimization:

• Implement systems and processes to streamline campaign planning, execution, and reporting.

• Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

• Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

4. Campaign Execution Oversight:

• Oversee the launch, management, and optimization of paid media campaigns.

• Ensure all marketing deliverables meet brand standards and performance benchmarks.

• Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.

5. Reporting & Accountability:

• Own performance dashboards across paid media, SEO, CRM, and marketing automations.

• Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value

• Report results and insights to leadership on a weekly and monthly basis.

6. Cross-Functional Alignment:

• Collaborate with Sales to ensure lead quality and funnel alignment.

• Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

Required Skills & Experience:

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

• Strong background in performance marketing, especially in lead generation-driven business models.

• Experience managing and scaling remote, cross-functional marketing teams.

• Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).

• Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

• Familiarity with tools like GoHighLevel, Monday.com, or similar.

• Excellent leadership, project management, and communication skills.

• Highly analytical, data-driven, and proactive in identifying opportunities for growth.

Preferred Qualifications:

• Previous experience in a B2C startup enviroment.

• Experience managing  offshore teams.

• Comfortable working across time zones and collaborating asynchronously.

• Background in media and landing page optimization, or A/B testing and SEO tools.

Goals & Success Metrics:

• Increase in qualified lead volume and improved ROAS across paid channels.

• Improved campaign execution speed, accuracy, and scalability.

• Team members consistently meeting performance KPIs with minimal oversight.

• Clear, actionable reporting that drives business decisions and marketing strategy.

• A high-performing team aligned around lead generation and revenue growth.