Social Video Specialist

About USA TODAY Co.

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level, dedicated to empowering and enriching communities. Through trusted brands including USA TODAY, the USA TODAY NETWORK, and Newsquest in the UK, we provide essential journalism, local content, and digital experiences to audiences and businesses.

Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage.

About the Role

USA TODAY is seeking a high-energy, audience-focused Social Video Specialist with journalism experience (required) to monitor and advise on the performance and innovation of USA TODAY’s off-platform video portfolio, specifically on social media.

The ideal candidate is passionate about preserving the future of news through innovative storytelling and engagement experiences. You’ll combine expertise in social and vertical video production, data analytics, and platform insights to grow audience and discoverability, deepen engagement, and support new revenue opportunities.

This is a remote role, based anywhere in the US (except Alaska, Hawaii, and Wyoming). If you live near one of our local newsrooms, you may have the option to use that as a base of operations.

Responsibilities

• Lead USA TODAY’s social video strategy, including user-generated content, to assess performance and drive innovation

• Establish a cohesive editorial style for USA TODAY’s social video journalism tailored to platform behaviors and audience needs

• Monitor the creator industry, emerging platforms, and evolving audience behaviors, translating insights into experiments and newsroom guidance

• Develop strategies that encompass the entire audience journey, focusing on engagement and retention

• Analyze performance, identify growth opportunities, and lead experiments in partnership with content strategy

• Adapt platform strategy in real time during breaking news and major events, contributing to content creation when necessary

• Translate data points into actionable insights using advanced data tools

• Partner across divisions to improve social video revenue and consumer retention

• Collaborate with the Video Production Team to plan coverage and strategies for major events and tentpoles

• Test and implement AI-enabled tools to improve social video production and workflow efficiency

• Coach journalists on social video storytelling, production techniques, and technical tools; lead training sessions for reporters, visual journalists, content creators, and editors

• Balance editorial and business priorities while keeping audience needs and organizational goals central

Requirements

• Bachelor’s or master’s degree in communications, journalism, marketing, or related field (or equivalent experience)

• 5+ years of experience in digital journalism or newsroom leadership, including digital, print, or television news organizations

• Journalism experience is mandatory