Brand & Digital Marketing Manager

Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.

With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way.

About the Role

We're looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running. This is a hands-on role: you'll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results. You'll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end.

You Will

• Publish new press coverage, blog articles, and research papers to the Waabi website, coordinating with internal stakeholders to ensure accuracy and timely publishing.
• Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns, and monitor HubSpot workflows, form submissions, and lead routing.
• Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X, reformatting and adapting content for each platform's native format and audience.
• Monitor comments, tags, and media mentions across social platforms, flagging items that require a response or escalation.
• Compile and distribute a weekly or biweekly industry news roundup to the team, formatted consistently and flagging Waabi mentions for prioritization.
• Send scheduled email campaigns via HubSpot, coordinating post-event and nurture emails with relevant stakeholders.
• Organize and maintain the media kit, photo library, and b-roll in shared drives, keeping assets up to date and accessible to the team and external partners.
• Pull bi-weekly social and digital performance metrics and compile a brief performance summary with the team.
• Support product marketing, comms, and events leads on execution tasks as needed, including facility branding requests and day-to-day communication with design, video, and swag vendors.

Qualifications

• 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment.
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
• Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution.
• Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube.
• Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time.
• Excellent written communication skills, including experience adapting content for different platforms and audiences.
• Available for a contract engagement of approximately 6 months to provide parental leave coverage.

Bonus/Nice to Have

• Experience in the autonomous vehicle, robotics, or broader deep-tech industry.
• Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors.
• Experience supporting executive or leadership social media presence.

The US hourly range for this role is $43–61/hr USD in addition to competitive perks & benefits. Waabi US Inc.'s yearly salary ranges are determined based on several factors in accordance with the Company's compensation practices.

Perks/Benefits

• Daily drinks, snacks and catered meals (when in office)
• Regularly scheduled team building activities and social events