Content Lead

About us 👇 Workflows is an AI-first growth agency specializing in helping B2B tech companies scale revenue through AI RevOps, Automated Outbound Systems, and Content Engines.

We combine AI workflows with human expertise to implement comprehensive end-to-end growth systems.

We go beyond software; we become our clients’ growth partners by leveraging tools, strategy, and hands-on execution.

Our approach:

1. AI Workflows: We’re building an internal library of proven GTM plays that we continuously refine and deploy across clients.

2. Human Expertise : AI will always require human input and expertise to operate at its full potential.

Our Growth Trajectory:

We’re already working with the world’s fastest-growing companies backed by YC, a16z, Insight Partners including: Cluely, Landbase, Freckle, Blacksmith, Hyperbolic, ExaCare to name a few.

Bootstrapped since day one, we’ve grown from 0 to $2M ARR in 7 months, without raising a single dollar.

Our Mission: Become the #1 "service-as-software" for GTM.

Our Values:

1. Ownership: Own your outcomes completely, good or bad.

2. Attention to detail: Never cut corners or settle for surface-level understanding of anything you work on.

3. Hard Work: It’s cliche, but we’re looking for people who are comfortable with the intensity and pace that comes with high growth - and who see this as an opportunity to rapidly expand their skill set.

The Role:

As Content Lead at Workflows.io, you'll be the face of our LinkedIn content services, leading interviews with founders of GTM-tech companies, and maintaining communication with them.

You'll be responsible for the following areas:

LinkedIn Content Services Leadership

• Lead bi-weekly interview calls with B2B SaaS founders to extract content ideas

• Individual contribution in content writing when needed

• Maintain direct client communication and regular check-ins

• Ensure team delivers 2-3 LinkedIn posts per week per client

• Edit written LinkedIn content & designs from our internal content team to ensure accuracy and quality.

• Company Research: Deep dive into client business to understand product, niche and ICP

• Founder Voice Development: Study and replicate each founders’ unique tone and communication style

• Study Top LinkedIn Creators: Analyze top voices in each vertical to identify winning content patterns

• Collaborate with our Designers: Create design briefs for infographics and carousels

• Project Management: Collaborate in Notion & Slack for project management and documentation.

Success Metrics:

Content Services:

• Team NPS average >8

• Client retention >6 months

• Case study/testimonial from >80% of managed clients (content service)

• 100% of core processes documented in SOPs

What’s In It For You

• Join a fast-growing company scaling from $1M ARR to $10M ARR

• Work on high-impact projects with many different B2B SaaS companies

• Get full ownership and autonomy from day one.

• Collaborate directly with the C-suite on strategic topics.

• Work from anywhere with our remote-first culture

• Flexible working hours - work when you're most productive

• Work with a team obsessed with speed, growth, and impact.

• We encourage and guide you in building your personal brand on LinkedIn

Preferred Experience

Must have

• 2+ years of Content writing experience in SaaS or agency environment

• Experience with customer-facing roles

• Genuine curiosity about AI & testing new tools

• "Everything is figureoutable" mindset

• Fluent in English.

Nice to have

• Experience with sales

• Experience with Clay and automation tools

Recruitment process

• Interview with Fivos, Co-Founder (30 min)

• Take-home task

• Take-home task debrief with Dan, Co-Founder (30 min)

• Interview with Lorenzo, Partner (30 min)

• Reference check