Content Lead

About the project:
Yei Finance is a decentralized, non-custodial money market protocol built on the Sei network, designed to provide innovative and flexible financial solutions. It offers users competitive yield, empowers them to borrow through over-collateralized or flash loans, and enables them to manage risks with advanced tools—all while leveraging Sei’s speed and cost.

Clovis is the latest product by Yei Finance, which reached more than $400M TVL at ATH, generated $5.5M in protocol revenue over the past year, and became the largest protocol on Sei. Yei also launched the first lending-boosted DEX on Sei, where YeiSwap compounds YeiLend yields to drive $230M+ in monthly trading volume and $147M in bridge flow. Yei Finance also had a successful TGE, launching at $200M FDV and currently sits at around $350M, rewarding hundreds of thousands of users and community members in the process. Now, Clovis will expand this proven model by becoming multichain, and positioning itself as the cross-chain prime brokerage layer for DeFi.

Who we are:

• A team of builders from leading Web3 organizations, including AAVE, Wormhole, Venus Labs, OKX, and others

• Backed by top investors such as Outlier Ventures, Manifold, DWF Ventures, and the Sei Foundation

• Partnered with industry leaders like Circle, OKX Wallet, Binance Wallet, Frax, Stargate, and more

The Opportunity
We’re looking for a Crypto Twitter Lead to own and grow our brand’s voice, narrative, and presence across crypto Twitter (X). You’ll craft threads, memes, and thought leadership content that position the protocol as a category leader, while engaging with founders, traders, builders, and KOLs across the ecosystem. This role sits at the intersection of content strategy, community building, and narrative design.

What You’ll Do

• Build and execute a clear Twitter strategy aligned with product and ecosystem growth

• Create threads, memes, and thought leadership in a CT-native tone

• Simplify complex DeFi concepts into engaging, viral, and educational content

• Engage with founders, traders, builders, and KOLs to amplify reach

• Track performance, test formats, and iterate for growth

• Align narratives with product, BD, and leadership teams

Who You Are

• Startup-Oriented: Comfortable operating in fast-moving, ambiguous environments and taking ownership from day one

• Mission-Driven: Motivated by building innovative DeFi products

• Collaborative: Communicates clearly and works effectively across both synchronous and asynchronous teams

• Product-Quality Focused: Cares deeply about user experience and the details that make a product exceptional

• Autonomous: Able to manage your own time, priorities, and outcomes in a fully remote setup

Qualifications:

• Proven experience growing a crypto or DeFi brand’s presence on X (Twitter)

• Deep understanding of CT culture, narratives, and meme dynamics

• Exceptional writing — sharp, funny, and credible to CT audiences

• Solid grasp of DeFi and onchain narratives

• Fast, curious, and independent — you know what lands on CT

Nice-to-haves:

• Active CT account (personal or anon)

• Experience at a Web3 or DeFi protocol

• Familiarity with analytics tools or managing creative contributors

• Prior experience in Web3, DeFi, or related ecosystems

Offer:

• Competitive base salary or retainer (depending on structure)

• Token allocation tied to narrative and growth milestones

• Performance bonuses for measurable social impact

• Fully remote setup with autonomy and flexible hours

• Play a direct role in building 0→1 products

Process:

• Recruiter Screen

• Hiring Manager call

• Content/Strategy Assessment

• Final interview with the Founder