Spanish Localisation & AI Content Specialist

About ZAVA

We're on a mission to provide our patients with accessible and dependable healthcare at a fraction of today's cost. Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial and Operations Specialists works collaboratively to develop and maintain a digital healthcare platform that suits our patients' needs and schedules.

The pandemic changed our lives, requiring us to find flexible, remote and innovative healthcare solutions to meet our needs during challenging and changeable periods. Many of our patients turned to telemedicine as a convenient solution to getting their healthcare online from the comfort of their homes. By delivering a safe and efficient digital healthcare service, we've provided over 13 million consultations across the UK, Germany, France, and Ireland, enabling millions of people to have essential access to healthcare when they need it most.

It's our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we're always there with the latest tech, treatments and advice. We're doing more than providing healthcare, we're enabling and empowering people by making healthcare work for them. We’re here because we care about healthcare, and we plan to be the largest digital primary healthcare platform for people across Europe.

About the role

At ZAVA, we are at the forefront of this transformation, leveraging technology to improve healthcare delivery across global markets. We are seeking a Content Localisation Specialist for Spain on a contractor basis, working 3 to 4 days a week.

Reporting to the Head of Organic Growth, this role will be pivotal in using new technology, particularly AI, to support our organic growth and content strategy. While this is initially a fixed-term role, there is potential for extension or conversion to a permanent position.

You will work closely with the medical content and organic growth teams to develop a scalable, high-quality process for localising medical content, with an initial focus on our Spanish market expansion.

This will involve using AI to tailor existing materials for reducing manual effort by designing and refining effective AI prompts, validating the outputs, and finalising engaging, user-focused content for the website, marketing campaigns, and user experience touch points.

You will make sure the process preserves clinical accuracy and aligns with ZAVA’s brand voice, content style guide, SEO specifications, and Spanish linguistic, legal, and cultural expectations. You will set up new pages and content structures to ensure timely delivery. The content you produce will be used across a variety of channels – including PPC and email – making a meaningful impact on how people access healthcare services in Spain and other European markets.

Key Accountabilities

• Plan, create, and optimise multi-channel marketing content including landing pages, CRM journeys, referral campaigns, and service promotions

• Create, review, and optimise AI prompts for scaling and localising medical content

• Validate and finalise AI-generated content based on market-specific style guides, brand tone, and medical/legal market requirements

• Tailor messaging for different audiences and UK locales, including partner services

• Collaborate with Paid, Retention, Organic, and Creative teams to align campaign priorities and messaging

• Work with the Creative team to develop assets that bring ideas to life

• Use data to inform content decisions and test variations to improve performance

• Ensure all content is accurate, user-friendly, medically compliant, and aligned with our tone of voice

• Contribute to streamlining and scaling content workflows, including the use of AI tools

• Support the wider content and UX writing team with cross-functional initiatives

Technical skills & experience

• 3 to 5 years of experience in marketing content, ideally in healthcare, tech, or another regulated industry

• Experience in using AI to scale and localise content based on market specifications without compromising on quality

• Strong copywriting skills across channels, with the ability to adapt for different audiences and formats

• Experience working on performance-driven campaigns across Paid, CRM, or Organic channels

• Ability to translate briefs and strategy into effective content that performs

• Strong editorial judgement and attention to detail

• Experience adapting content across markets or partner brands is a plus

• Collaborative mindset with experience working alongside designers, marketers, and product teams

• Languages: Fluency in Spanish and English (spoken and written) is required

• Familiar with the Spanish healthcare system

Nice to have, but not at all essential

• Experience in the healthcare industry or a technology/software company

Personal qualities 

• Humble; you listen and take on feedback, and you are kind and caring to those around you.

• Inquisitive; you question the status quo, dare to do things differently and explore the possibilities.

• Resilient; you embrace change and face challenges.

• Macher; you are innovative and rise above the rest to use your initiative to improve, develop and deliver.

• Collaborative; you actively share ideas and work together to drive goals as a team.

• People-focused mentality, you lead the way in incorporating user feedback, behaviours and data to hone your designs.

• You are compassionate, empathetic and have a passion for your craft. You love what you do and always look to improve and bring that enthusiasm to the team.

We are working hard to try to level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we encourage you to apply and tell us what we can do to give you your best shot - if you want. Please note: certain positions will be subject to a satisfactory DBS check.