Content Marketing Specialist

About the Role

As a Content Marketing Specialist, you’ll focus on the creation and delivery of high-quality, on-brand copy and content across various media (blog posts, social posts, email, video, guides, etc.) that drive results and engagement, and demonstrate empathy for the customer. Reporting to the Content Marketing Lead, you will use skills in content writing, editing, execution, and search optimization to support marketing campaigns and day-to-day content operations.

You will be a key player in shaping the FreshBooks narrative and ensuring consistency in our content. This role requires a collaborative mindset, keen attention to detail, a high level of organization, and the ability to translate complex ideas into clear, engaging content.

NOTE: This role can be worked remotely from the above location. 

What You'll Do as a Content Marketing Specialist

In this role, you’ll help bring our brand voice to life through thoughtful, engaging content that informs, inspires, and connects with our audience. You’ll collaborate across teams to create meaningful stories and resources that showcase our products and help customers succeed.

• Content production: Create a wide range of content, including blog posts, infographics, how-to guides, and video scripts that educate and inspire our audience.

• Audience insight: Develop a strong understanding of who our customers are, what motivates them, and how to reach them effectively. Keep a pulse on industry trends, competitor activity, and topics that resonate with our community.

• Content optimization: Work closely with SEO and Product Marketing to ensure every piece of content performs well and aligns with our broader messaging and goals.

• Content quality and brand stewardship: Uphold our brand voice and maintain a high standard of quality across all content. Participate in regular content reviews and audits to keep materials fresh and relevant.

• Project management and collaboration: Manage content requests efficiently and help refine processes that make content creation smoother and more scalable. Collaborate with designers, subject matter experts, and internal stakeholders to bring creative ideas to life.

• Performance and campaign support: Track content performance metrics, maintain the content calendar and library, and support cross-functional campaigns across multiple channels to ensure every piece delivers value and reaches the right audience at the right time.

What You'll Bring to the Role

• 3+ years of experience in content creation and execution, ideally within a B2B technology or SaaS environment

• Strong writing, research, editing, and proofreading skills across both long-form and short-form content

• A solid understanding of marketing funnel stages (awareness, consideration, decision, retention) and how to craft content that guides prospects through each stage

• Excellent project management and organizational skills, with the ability to manage multiple projects, content streams, and deadlines at once

• A collaborative mindset and comfort working across teams to bring ideas to life and deliver consistent messaging

You'll Stand Out If You Bring Experience In

• Familiarity with content management systems (CMS) like WordPress; project management tools such as Jira, Confluence, Asana, or Airtable; and SEO or analytics tools like Google Analytics, Ahrefs, or Surfer

• Experience contributing to videos, infographics, or other visual-first content assets

• Experience collaborating with freelance writers, agency partners, or using AI tools to efficiently scale content production

• A few examples of your work that showcase your range and approach to content creation

#LI-CJ1 #LI-Remote

About FreshBooks

You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With FreshBooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best—growing their businesses.

We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments—remote, hybrid, and in-office—all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners and accountants worldwide.

Perks & Benefits

We understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:

• 🩺 Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.

• 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.

• 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.

• 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. 

• 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at accessibility@freshbooks.com.