🧭 About 42 Agency

42 Agency is a B2B Marketing Operations (MOPS) and Demand Generation agency that partners with high-growth B2B SaaS companies to solve hard go-to-market problems. We’re not just executors — we’re strategic partners who design smart, scrappy, and scalable GTM systems for brands that want to win.

We’re a small, remote team across 🇨🇦🇲🇽🇨🇴🇵🇰🇵🇭🇷🇸. We work async via Slack and ClickUp, value autonomy, and punch above our weight. At 42, we take an AI-forward approach — using AI to enhance, not replace, great thinking, taste, and craft.

🧠 About the Role

We’re hiring a Senior Demand Generation Strategist to lead strategy and performance for some of our most complex, high-value B2B SaaS clients — typically mid- to late-stage companies selling into enterprise buyers, with long sales cycles and multi-touch GTM motions.

This is a player-coach role. You’ll:

Own strategy and execution for 1–3 enterprise accounts as the DRI
Guide and unblock Pod Leads and support pod quality across smaller programs
Collaborate with the founder and operations lead to improve systems, strategy delivery, and internal clarity
Serve as a key internal leader on what good looks like in DG

🔧 What You’ll Do

Lead strategy, planning, and campaign execution across 1–3 enterprise B2B SaaS clients
Guide cross-functional pods (DG analyst, designer, MOPS) and lead client communication
Build and run integrated demand gen programs (paid, email, ABM, content, nurture)
Present insights and recommendations to senior marketing and revenue leaders
Review, QA, and improve strategy deliverables across other pods
Coach Demand Strategists and Pod Leads with feedback, frameworks, and context
Identify process gaps in delivery, reporting, and messaging — and work with Ops to fix them
Help develop and improve SOPs, campaign templates, and training docs
Lead monthly reviews, QBRs, and pipeline-aligned reporting cadences

🧠 Your Background Might Look Like

7+ years in B2B demand generation (in-house or agency), ideally in SaaS
Proven ability to run enterprise strategy across channels
Deep experience with LinkedIn Ads, Google Ads, YouTube, Meta
Cross-channel thinker — fluent in how media, nurture, and landing pages interact
Strong grasp of attribution, funnel math, CAC/LTV, and lifecycle tracking
HubSpot fluency; Salesforce a bonus
Experience mentoring or coaching junior team members
Confident in client conversations — you can challenge or reframe when needed
Comfortable working async in tools like ClickUp, Notion, Slack

🎯 Traits That Work Well Here

Leadership is a craft to you, not just a title
You move from ambiguity to clarity, then help others do the same
You think in outcomes, not just activity
You’re proactive, grounded, and thoughtful with tradeoffs
You hold a high bar and take pride in quality work
You can coach others without being a bottleneck

✅ What Success Looks Like

Clients see you as a strategic partner, not a task-taker
Your accounts meet or exceed KPIs — and when they don’t, you know why
Your pods run smoothly, with clarity and proactive communication
You help elevate others through coaching, insight, or systems
You bring structure, clarity, and momentum to everything you touch

📈 Growth Path

This is a key strategic role with a path to:

Head of Demand Gen (owning pods, strategy, hiring, and forecasting)
Head of Client Services (client health, delivery, and experience)

You’ll shape how we scale client delivery, team coaching, and internal systems.

🛠 Tools We Use

HubSpot, Salesforce
LinkedIn Ads, Google Ads, YouTube, Meta
Databox, GA4
ClickUp, Slack, Notion
Clay, Oceans, Fibbler, 6sense, Primer, Opteo

🎁 What We Offer

Competitive salary + performance bonus + retention bonus
Remote-first team with async-first workflows (ET/PT overlap only)
3 weeks paid vacation + year-end closure
Home office stipend + L&D budget
Paid parental leave + annual and holiday bonuses
Clear path to leadership and strategic ownership
Builders welcome

Senior Demand Strategist