Content Marketing Manager - Content Creator/Writer

Role: Content Marketing Manager

Commitment: Full Time + for a High-Tech SaaS Company

Reports to: Director, Marketing

Direct Reports: none (You will be managing projects with contributing writers, as well as our SEO agency)

Location: Remote . Candidates based in the East Coast Time Zone will be prioritized | Miami, Florida Headquarters 

Travel: Once per quarter for team meetings

Tech Stack: G-Suite, Slack, Zoom, Salesforce, HubSpot, Jasper AI, Buffer (social media), & Confluence (documentation)

Near Term Performance Objective for the Role: 

• While directly managing our SEO Agency, create optimized blog posts to increase our organic website traffic and search keyword rankings

• Create and execute on an engagement strategy for our social media profiles, including industry-specific ‘tech socials’, to increase engagement, followers, and brand visibility

• Build a library of customer testimonials, including quotes, logo usage, and success stories by theme/audience. Interview customers, draft the success stories, and publish them on our website.

Making an Impact: As industry thought leaders, our culture strives to have the right person/right seat and keep our customers front and center in everything we do. To be successful in this role, your responsibilities and accountabilities will include:

• Develop and implement Addigy's Content Strategy

• Create Industry Leading Thought-Leadership Content for technology/IT focused audience

• Serve as the company-wide go-to resource for Content Creation & Contributor Management, leveraging AI at every opportunity. 

• Social Media Management

• Search Engine Optimization

• Case Study Creation

• Blog Management

You’ll be successful by doing the following things:

Leadership & Collaboration

• Project Management: Lead major content projects, collaborating and driving cross-functional partnerships, keeping everyone involved on track to reach deadlines.

• Collaboration: Manage the content review process, interview internal SMEs, and source external resources to contribute to Addigy content as needed

Content Strategy

• Content Calendar: Conceive, plan, and develop an array of content marketing assets that resonate with our buyers and align with overarching business objectives

• Search Engine Optimization: Spearhead SEO progress reporting and use rankings and trends to increase web traffic through timely, highly relevant articles and offers

• Artificial Intelligence: Optimize content creation leveraging AI, driving greater efficiency in the production process

Content Creation

• Writing / Editing: Review and edit copy written by others internally or by AI to ensure a consistent voice, quality, and alignment with brand guidelines

• Thought Leadership Content: Create both short and long-form assets including web copy, email campaigns, social posts, case studies, whitepapers, blog posts, interactive elements, etc.

Social Media Management

• Page Management: Ensure a steady stream of relevant, engaging posts on all social profiles aligning to Sales strategy and Lead Gen efforts.

• Brand Ambassadors: Identify and support the content needs of internal ambassadors and influencers on social media

Scorecard: In this role, you’ll be accountable to hit the following numbers each month:

• Organic Website Traffic: Track effectiveness of blogs and SEO work on overall web traffic and website conversion rates

• SEO Rankings: Growth in search engine visibility and rankings overall and compared to competitors

• Social Media Followers/Engagers: Growth in followers on social media and industry-specific ‘tech-socials’, as well as increased engagement with posts

• Lead Generation: Work with Growth Marketing and Marketing Operations to identify content impact on lead generation

Your Possible Background: 

• Subject Matter Expertise: Content Marketing roles in B2B SaaS for 3+ years, preferably selling complex IT solutions. Understanding of Content Marketing best practices. Preference will be given to candidates with a strong technical background or Apple expertise.

• Leadership Skills: Experience leading projects with cross-functional contributors. Manage external contractor relationships.

• Communication Skills: Addigy has a fully remote team. You'll need to be a generous, proactive communicator for all levels of our organization.

• Organizational Skills: Working with a sense of urgency, you'll leverage your strong organizational skills to manage multiple projects and deadlines at the same time, without losing track of deliverables

• Detail Oriented: Excellent writer with an eye for detail - can catch typos and poorly worded sentences from a mile away

Compensation: Your success will be measured and recognized through base compensation and an annual bonus based on both personal and company performance.

Other Expectations as part of the Addigy Team: 

• You and your manager will set quarterly Rocks/performance milestones at the beginning of each quarter. At the end of each quarter, you’ll review your progress during your Quarterly Conversation.  

• Prepare for and participate in Weekly 1:1 meetings with your manager.

• Capture your measurable results on a weekly scorecard in Ninety.io.

• Prepare for and participate in all weekly D10 Team Meetings. 

• Attend All Hands Meetings and other company events as requested. 

• Attend other cross-functional team meetings as requested. 

Best Practices: Addigy leverages EOS (Entrepreneurial Operating System.) To learn more, review Addigy’s VTO (attached),  view this video on Level 10 Meetings, or other videos on the website, or listen/read Traction by Gino Wickman.

Your success will help us create the “Most Loved Brand in IT!”

Who is Addigy? We are a successful, growing, Miami-based SaaS company. We build amazing software to support the Apple Community. In fact, Addigy is the most powerful tool for organizations of all sizes to manage their Apple devices. We are continuously listening, learning and evolving our solutions, and our customers love us! 

Our mission is to empower Managed Service Providers (MSPs) and Internal IT teams with industry-leading solutions for Apple device management. We are devoted to ensuring that organizations can provide top-notch support and services, leveraging our innovative platform to maintain and optimize all of their Apple devices from a singular, intuitive interface. 

Core Solutions:

• Security & Compliance: Addigy is committed to the highest standards of security, offering secure access controls, encrypted communications, and regular compliance updates.

• Device Management & Information: Addigy consolidates your Apple device management into one robust platform, allowing for real-time monitoring, maintenance, and reporting of macOS, iPadOS, and iOS devices.

• Monitoring & Remediation: We provide proactive tools for IT teams to preemptively address issues, perform remote troubleshooting, and ensure device security and compliance across the organization.

• Customizable Configuration: Tailor your device management with custom configurations, policies, and automation that align with your specific IT strategies and business requirements.

• Lifecycle Management (On & Off-boarding): Navigate effortlessly through our user-friendly console to manage devices, with features accessible to both expert IT professionals and those newer to device management.
  
  

Our Passion: We empower IT professionals to deliver the BEST Apple experience.  

Our Niche: Security, Scalability and Apple Expertise. 

Our Three Uniques: Our Platform, Our People, Our Process.

Our 5 Year Target: To be the LEADING platform that revolutionizes Apple Management!

Our Core Values: Humble, Hungry & Smart.

• Humble: I compliment or praise colleagues without hesitation. I easily admit to my mistakes. I am willing to take on lower-level work for the good of the team. I gladly share credit for team accomplishments. I readily acknowledge my weaknesses. I offer and accept apologies graciously.

• Hungry: I do more than what is required in my own job. I have passion for the “mission” of the team. I feel a sense of personal responsibility for the over success of the team. I am willing to contribute to and think about work outside of office hours. I am willing to take on tedious or challenging tasks whenever necessary. I look for opportunities to contribute outside of my area of responsibility.

• Smart: I generally understand what others are feeling during meetings and conversations. I show empathy to others on the team. I demonstrate an interest in the lives of my teammates. I am an attentive listener. I am aware of how my words and actions impact others on the team. I adjust my behavior and style to fit the nature of a conversation or relationship.

Addigy is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.