Product Marketing Manager

B2B XaaS Product Marketing Manager 

We’re looking for a talented Product Marketing Manager to join us at IPinfo, a fast-growing “data as a service” provider, delivering accurate and proprietary data products to thousands of developers and enterprises globally who use our data to gain unrivaled insights that enrich and secure products, applications and services. 

As our Product Marketing Manager, you will be the driving force behind the successful go-to-market strategy for our products. You'll work closely with product, engineering, sales, and marketing teams to deliver compelling messaging, and marketing collateral, and execute campaigns that continue to position us as industry leaders. 

If you have a passion for data and internet technology and a proven track record as an owner/executor in B2B XaaS or software product marketing, we want to hear from you. 

What you will do 

• Intrinsically understand and articulate our product, our market, our competition and our customers’ “jobs to be done” 

• Develop comprehensive go-to-market strategies and ensure alignment with current marketing trends and our mission, vision, and values 

• Craft compelling product messaging and positioning that resonates with our target audience

• Create product marketing collateral, including customer case studies, webinars, videos, whitepapers, e-books, etc. 

• Design and plan product marketing campaigns that build product awareness, drive demand, and fuel top, middle, and bottom-of-funnel activities 

• Create value propositions that communicate the benefit of IPinfo’s products and continue to differentiate us in a competitive market 

• Develop, own, and implement a product marketing launch process for our products and product improvements/releases, creating a consistent drumbeat of news that demonstrates our continual innovation 

• Develop and deliver product marketing content and enablement for our sales team to ensure they deliver customer value and handle objections effectively 

• Work directly with our strategic partners to identify joint go-to-market activities and campaigns

About You

• 5+ years product marketing experience in a B2B XaaS or software and comfortable with “hands-on” execution 

• Good technical experience with a knowledge of the operating principles of the internet, bonus if you have experience with IP address data 

• Experience working in a startup or scale-up environment; extreme proactivity and bias for action, adaptable, resourceful, and comfortable with ambiguity

• Excellent collaborative and interpersonal skills with the ability to build consensus among teams

• Excellent verbal and written communication skills, you will synthesize complex information into clear and concise content and campaigns 

• High standards, a growth mindset, and a commitment to continuous improvement. You enjoy the freedom to drive the product marketing function 

What We Offer 

• 100% remote, globally dispersed global team 

• Flexible working hours 

• Competitive salary 

• Flexible vacation policy 

• Opportunity to make a measurable impact and become part of an ambitious company on a growth trajectory 

About IPinfo 

IPinfo is the Internet Data Company. We are a global provider of the world's most accurate IP address data. Our API handles more than 100 billion requests a month and we process terabytes of data to produce our custom IP datasets that serve over half a million businesses, developers, and technology partners worldwide. 

Interview Process 

1. Stage 1: Screening - Dynamite Jobs 

2. Interview 1: Claire Marshall, CMO 

3. Interview 2: Paul Heywood COO / Ben Dowling CEO (TBC) 

4. Interview Task: Paid task $200 

5. Last Round: Final conversations

IPinfo asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact IPinfo directly.