Director of Marketplace Marketing - Amazon

Job Overview

We're hiring a Director, Marketplace Marketing - Amazon to lead Amazon advertising strategy and operations across a $250M+ combined Amazon business spanning Resident Home (Nectar, DreamCloud, Awara, Siena, Adjustable Comfort) and Ashley Furniture. This role owns the advertising P&L across all brands and accounts — setting budget allocation, TACOS targets, and efficiency benchmarks that tie directly to revenue and contribution margin goals. You'll manage a team of Ad Managers, each owning a defined portfolio, and build the infrastructure — people, process, and technology — to support advertising at global scale as we expand our global Amazon footprint.

This is not a campaign execution role. It's a strategic leadership position for someone who thinks in full-funnel economics, understands how Amazon advertising interacts with a brand's broader media mix, and can build a best-in-class measurement capability to prove it.

What You’ll Be Doing

Advertising Strategy & Portfolio Management

• Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley — translating overall sales and profitability goals into channel-level plans

• Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them

• Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives

Team Leadership & Org Development

• Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability

• Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global market expansion

• Own hiring and resourcing for international advertising coverage as new global markets launch

Measurement, Attribution & Tech

• Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search

• Evaluate Amazon advertising products critically and in the context of the full media ecosystem — including Meta, Google, and TikTok — for brands with significant DTC and off-Amazon presence

• Design and oversee incrementality testing methodology; push past Amazon-reported attribution to understand true contribution of upper-funnel and off-Amazon ad types

• Assist with build out of Claude + Amazon Ads MCP infrastructure in partnership with the data/tech team

Cross-Functional & Executive Partnership

• Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets

• Serve as the internal authority on Amazon advertising — including how Amazon search presence affects brand health, organic ranking, and performance across other channels

• Represent advertising performance in executive reporting; frame results in revenue, CM impact, and performance to plan

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.

Skills & Qualifications

Required

• 6+ years of Amazon advertising experience, including hands-on management of large, multi-brand catalogs

• Demonstrated experience managing and developing advertising teams

• Deep expertise in Amazon search (SP, SB, SD), DSP, and AMC — with the ability to evaluate them together, not in isolation

• Strong analytical fluency; able to build budget models, evaluate incrementality, and translate performance data into business decisions

• Experience managing advertising across multiple businesses or brand portfolios simultaneously

• Ability to leverage AI tools to measurably improve team output and decision quality

• Able and willing to attend in-person meetings

Preferred

• Experience with multi-channel attribution and full-funnel media measurement across Amazon, Meta, Google, and/or TikTok

• Background in categories with strong DTC presence alongside marketplace — furniture, mattress, home goods, or similar

• Familiarity with international Amazon marketplaces (CA, UK, EU)

• Experience with Pacvue, Stackline, Skai, or comparable ad tech platforms

• Background in incrementality testing and experimental design

What We Offer (Subject to Eligibility Requirements)

• Remote-first workplace (since 2016!)

• Competitive Salary

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company match component

• Take what you need Paid Time Off

• Wellness benefits

• WFH office and cell phone/internet stipend

• A FREE MATTRESS plus an awesome Friends and Family discount!