Creative Strategist (Direct Response, Fully Remote)

About Auri
Auri makes functional mushroom gummies that help people feel like themselves again. We’re an eight figure US brand with over 1M customers, and Meta is our main growth channel.

The Role
You own the copy behind our paid social ads: the concepts, hooks, leads and scripts that turn ad spend into revenue. This is a writing first role for someone fluent in direct response, including awareness levels, market sophistication, mechanism, and hook, lead, proof and offer architecture. You turn customer insight and performance data into ads that convert, and use AI to do it faster.

What You’ll Work With

• Six figures in monthly Meta spend. Your ads get real budget fast

• A large creator program, so fresh raw footage is always available

• Clear performance data on every ad

• Pay that grows as your ads scale

What You’ll Do

• Write hooks, leads, scripts and advertorials built on a clear mechanism

• Study Meta Ad Library, TikTok and top DTC brands to find what’s driving spend and why

• Build concepts mapped to awareness level and market sophistication

• Use Higgsfield and other AI video and image tools to create and test concepts at volume

• Write briefs clear enough that editors and creators can execute without back and forth

• Read hook rate, hold rate, CTR and ROAS to decide what to kill and what to scale

• Turn winning ads into new hooks, leads, angles and formats

Required

• Proven direct response experience, with ads that scaled for ecommerce brands

• Fluency in awareness levels, market sophistication, and hook, lead, mechanism, proof and offer architecture

• A clear point of view on why specific ads work or fail

• Hands on with AI tools like Higgsfield, Claude and ChatGPT every day

• Comfortable producing high volume and iterating fast on data

• Fluent English, written and spoken

• Self directed. You take a goal and run with it

Preferred

• Supplement, health or wellness experience

• Long form experience: VSLs, advertorials, native ads

Compensation
$3,000 to $7,000 per month plus a percentage of ad spend on your ads, agreed together. No cap. Your winners pay you for as long as they run.

This is not a 9 to 5. You get paid when your ads win.

Hiring Process

1. Apply with links to ads you’ve written and the spend or results behind them

2. Written test: break down a winning ad and write new hooks and leads

3. Trial script for one of our products