Social Media & Community Executive - Paace

The Role

This isn’t a “post three times a week and write a monthly report” job. You’re here to create moments—clips that get shared, content that builds a community, and campaigns that convert walkers into believers.

Your job is to make Paace the most talked-about app in London. Organic-first, always thinking about virality. Community events exist to serve the content, not the other way around.

What You’ll Own

• Creating short-form content (TikTok, Reels) engineered to go viral—not just look nice

• Being on camera and comfortable directing the founders in content creation

• Running walking events and challenges primarily as content opportunities

• Building ambassador programmes at universities and locally

• Identifying and working with influencers who actually align with our audience

• Running referral pushes and user challenges that drive downloads

• Analysing what actually moves the needle—and doing more of it

Who We’re Looking For

• Experience managing brand social accounts (not just personal pages), with numbers to back it up

• 2+ years of relevant experience—you know what a viral moment looks like and have helped create one

• High energy, camera-ready, no ego—happy to film, edit, and be the face of the brand when needed

• Commercially minded—you care about downloads and active users, not just aesthetics and engagement rate

• Fast-moving—you don’t wait for permission to test something and don’t need to be told what to do next

• London-based and love it—you’re out and about, not behind a desk

What We Offer

• Generous equity package in a high-growth business

• Ability to shape the direction of a high-growth startup as an early employee

• 25 days annual leave + bank holidays, and a day off in your birthday week

• Just the right amount of team activities

• Flexible working with an assigned desk at our London office.