Business Development Manager

About Us:

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.

• Work in a collaborative and fun environment that values creativity and fresh ideas.

• Gain strong opportunities for career growth and professional development.

• Help expand a brand that is available in Ulta Beauty locations nationwide and 16,000+ waxing salons.

About the Role:

We’re looking for a dynamic and results-oriented Business Development Manager to drive growth and expand our professional presence within the skincare and beauty industry. You will be responsible for identifying strategic partnerships, increasing brand distribution, and developing new business opportunities through coaching and developing a Business Development team.

Responsibilities:

• Market Expansion: Identify and pursue new business opportunities within the skincare, wellness and beauty sectors, including single estheticians, spas, salons and other wholesale partnerships.

• Sales Growth: Develop and implement strategies to achieve sales targets and revenue growth.

• Team Leadership: Closely monitor the performance of the Business Development team to ensure KPIs are met, and provide ongoing coaching and development opportunities.

• Partnership Development: Build and maintain strong relationships with key accounts, distributors, and strategic partners.

• Market Research: Monitor industry trends, competitor activity, and emerging skincare innovations to inform strategy.

• Collaboration: Work closely with marketing, operations, and product teams to ensure go-to-market strategies, product launches and promotional campaigns support business development goals.

• Reporting: Track and analyze business performance metrics; prepare regular reports and forecasts; present in meetings as required.

• Enablement: Utilize CRM systems (e.g., HubSpot, Salesforce) to manage leads, track pipelines, and analyze customer data. Implement tools for lead generation, order processing, and follow-ups.

Who You Are:

• Bachelor’s degree in Business, Marketing, or equivalent work experience.

• 5+ years of experience in business development, sales, partnership development or channel growth — preferably within the beauty, skincare, personal care, or grooming industries.

• Proven track record of building and scaling wholesale partnerships and managing complex channels and teams.

• Comfort with CRM tools (e.g., HubSpot, Salesforce) and data-driven decision-making.

• Excellent interpersonal and communication skills — comfortable presenting to senior leadership and external partners.

• Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple initiatives concurrently.

• Passion for skincare, body care, grooming or related personal care segments, and alignment with Bushbalm’s mission and brand ethos.

• Willingness to travel as needed to support partner meetings, product launches and trade events.

Perks & Benefits:

• Competitive salary and comprehensive benefits package.

• Flexible work environment (remote/hybrid options where applicable).

• Health and wellness benefits, including a lifestyle spending account.

• Professional development opportunities to support career growth.

• Free access to our award-winning products.

• Inclusive and dynamic company culture with team-building events.

This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.

Join us in redefining body care and making an impact in the beauty industry!

[Project]

To apply for this position, please create a response to the following project. The goal is to understand your strategic thinking and tactical approaches to sales.

Here is the information available to you in forms of data:

General Information:
- Access to our Professional Program - pros.bushbalm.com 

Weekly Data:
- 1,000 New Accounts Created (those who have created a Pro account)
- 500 are Marketing Qualified (created a pro account and have completed a lead gen form)
- 225 are Sales Qualified (those who we’ve reached out to based on the info provided in lead gen form)

The Ask:
Assume we have 3 Business Development reps on your team. 2 out of the 3 reps are performing below expectations, and we aren’t sure why. What would you do to improve their performance?